Forget the algorithm, the five-step launch plan, the constant push. There's a better way.
Build a business that makes you money without costing you your health or your soul.
Coaching and practical resources for neurodivergent business owners, so you can build something that pays without burning you out.


I've built this myself, and watched clients do the same.
↘ it's not a fluke
↘ don't take my word for it
What happens when people work with me
This month alone I earned 15x what I earned the month we started working together.
Eli Trier
Artist and Community Builder
Just implementing one strategy from Jo resulted in signing two new clients in one week — people I thought were previously out of my league.
Heidi Taylor
Relational Sales Coach
You took me from sitting in my beautiful home office with no clients to having a real business.
Julie Abel
Life Coach
Jo is the real deal. A heart-centred, take-no-bullshit woman who knows how to hold space for people and help them find their own truth.
Susie Stonefield-Miller
Fine Artist & Educator, Unfold Art
This month alone I earned 15x what I earned the month we started working together.
Eli Trier
Artist and Community Builder
Just implementing one strategy from Jo resulted in signing two new clients in one week — people I thought were previously out of my league.
Heidi Taylor
Relational Sales Coach
You took me from sitting in my beautiful home office with no clients to having a real business.
Julie Abel
Life Coach
Jo is the real deal. A heart-centred, take-no-bullshit woman who knows how to hold space for people and help them find their own truth.
Susie Stonefield-Miller
Fine Artist & Educator, Unfold Art
You've got real ideas and real drive. But keeping pace with what everyone else seems to be doing is another matter.
Everyone else has it figured out. Posting constantly, clear offers, steady energy that never seems to run out.
Barely keeping pace with your own brain. Maybe scar tissue too, from a previous coach who promised you the world and left you with a workbook and a bill.
So you try to keep up anyway with a bit of this, a bit of that, juggling here, crashing out there. And when it doesn't magically pull together like the shiny businesses online seem to, that quiet thought creeps in... 'Maybe I'm just not cut out for this.'
The truth is, you don't have to post constantly, perform a shiny happy version of yourself, or become someone else entirely. You can build something sustainable that sells, in a way that actually fits how you work.
↘ pick your way in
Where do you want to start?
The Sideways Business Podcast
Conversations about building a business that fits your brain, instead of bending yourself to fit the business. No hustle, no five-step formulas, plenty of honesty about what actually works when you're neurodivergent and knackered.
» listen to the podcast ReadArticles
The longer thinking. Pricing, energy, burnout, selling without feeling like a git, and why the systems weren't built for us in the first place.
» read the articles WorkWork with me
When you're done trying to figure it all out on your own. Coaching for neurodivergent business owners who want something sustainable, not another plan they'll abandon by Thursday.
» see how we can work togetherStart here.
Get Stop Fighting Your Brain, a practical guide to understanding your neurodivergent energy patterns, plus the Quirky Brain Bulletin, a newsletter with no toxic positivity or five-step morning routines.
