You Deserve To Thrive Financially - Jo Casey
In case there’s any doubt – you deserve to thrive financially. I know you don’t want to be like the sleazy bro marketers out there preaching all about ‘pushing pain points’, manufacturing authority and scarcity, and how to make people feel bad about themselves if they don’t buy your product. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We see it everywhere and we rightly want no part of it. 
It’s gross. It’s against our values. It’s repellant. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
AND
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We struggle to find an alternative way to sell our services without resorting to those tactics so, far too often we don’t attempt to sell at all. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

But that does you and your clients a MASSIVE disservice. Let me make one thing clear:

You deserve to make a THRIVING living from your work. Asking for fair compensation for your time, art, energy and genius is a world away from being one of ‘those guys’.
You can sell and market from a place of love, a place of respect, and from a place of assuming that your potential client is a grown up person with ideas, needs and agency of their own. You don’t need to convince, shame or harangue them. It’s not arrogant to share the results your work can get or tell folks how you can help them.  Your work is useful. Life-changing in some cases. Your work is important. And you deserve to be able to make a thriving living from it. Money is an area that is so soaked in conditioning and beliefs for many of us it’s nigh on impossible to feel neutral about making an abundance of it. So for now, let’s just focus on the facts:
  • There are viable alternatives to the sleazy, manipulative school of marketing. 
  • You don’t have to sell your soul to do this. 
  • You deserve to make a great living from your work. 
  • Selling isn’t innately bad. 
  • Making money can be beautiful and a force for good in the world.
  • Marketing isn’t innately sleazy  It’s just the way some people do it that is. 

And let me say it one more time for emphasis: You deserve to thrive financially. We ALL do.

This online business industry is still in its infancy. It’s the wild west out there. So let’s not allow the sleazy bros to define it. We’re all pioneers – let’s collectively create a marketing landscape based on love and agency rather than shame and manipulation.  The easiest way for you to contribute? Start modelling what holistic, meaningful, ethical marketing looks like, check out Ethical Move for a starting point. Decide you’re going to refuse to use manipulation in your marketing.  Start selling, start telling people about what you do, start marketing from a place of love and alignment.

That way we all win.