WHP stop talking about your process

As coaches we love what we do  and we LOVE our processes. Nothing gets me hot and heavy quite like a new personal change technique or model for change (told you – I’m a complete nerd when it comes to this stuff.)

But when it comes to getting people to buy your coaching services, they care a lot less about your process and a whole lot more about WHY they should listen to you and WHAT you can help them with.

In this podcast I’m going to explain why (tempting as it may be) talking about your coaching process can actually put your potential clients off from working with you – and what you need to be doing instead.

Listen in here:


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