The M Word

Messaging and Mindset sessions for integrity filled entrepreneurs


Your message is your gift to the world. It can make or break your business.

Your mindset is the fuel that propels it into the world. 

So here we do both

You are here to do something BIG in the world 

Which excites and terrifies you (not to mention creates a fair amount of ‘who me?’ ness.

But you struggle to put into words what it is you are here to do.

It feels so big and expansive – so epic and universal (because it IS).

It refuses to fit into the tiny jars that the online world seems to rely on (5 ways to…, how to…) – simple solutions to mysterious, rich and complex questions.

It’s no wonder you are stuck on this step. It’s no wonder you get tongue-tied when folks ask you what you do and all that comes out is a string of words that don’t even get close to explaining your mission and your message.


I totally get it.

And I can totally help.

I can help you translate your epic, universe-sized mission into the language needed to light up the world.

Before our session I was feeling overwhelmed and confused about what I wanted the core message for my business to be. Afterwards I felt delighted, relieved, and grateful. Landing the message with Jo helped me bring EVERYTHING together that I want to convey with my business in one simple poignant sentence!
Nic Strack

When clear messaging & an unshakable mindset meet you feel…

♡ More emboldened

♡ More self-sufficient &

♡ Free of the uncertainty that is keeping you hiding, playing small or in a constant whirl of self-doubt.

Once you have your Clear and True Marketing Message MORE people have the opportunity to get excited about what it is that you do.

This is central:

You don’t have to make noise – You just have to speak TRUTH.

It doesn’t require manipulation.

It requires articulation.

You’ll no longer be struggling to explain what you do. You’ll have the words to explain and speak right to the heart of it. 


When you know what your big, bold, brazen message is… you can start changing the world.

You get to reject the manipulative, sleazy marketing techniques in favor of truthful. authentic, human marketing.

You get to create something that matters.


What difference does this make to your business?

All the difference in the world.

That’s why I created The M Word – a half day intensive to give you the depth, clarity, and strategy to get your message out into the world.


By the end of it, you’ll be clearer about your message than you ever thought possible.

You’ll walk away with certainty like you’ve never had before.

This means you have the confidence to go out and share your vision.

You can explain exactly who you help and what you help them with.

You can fully express your unique magic. 

You stand out in a very crowded marketplace.

You become un-copyable.

You can market from a place of integrity and ethics (you don’t need to engage in shady tactics that leave you feeling like you need a Silkwood shower afterward.)

You get to show up as you. You have the satisfaction of knowing you’re forging your own path, serving clients who are hungry for what you have.



  • Clients you don’t have to convince because you’ll stand out like a beacon to your right people.
  • You’ll be able to easily and comfortably explain what you do (put end to feeling tongue-tied at networking meetings – thank the Earth!
  • More clients, more income, more impact.
  • Less hustle. More Ease.
  • More aligned marketing.
  • No more acting on a wing and a prayer – you will take aligned, focused, inspired actions that get you results. 

I now have a clearer direction of what to focus on. I feel confident and excited about a niche/program idea I have; I no longer feel like I need to be doing it all…
I loved that you provided suggestions when I needed them and that you were able to wear two hats — coach and consultant.

Alisha Morgan

Life Coach, Reverie Realized

“Jo is the real deal. If you need some direction, clarity on your next steps, taking your business to a deeper level or understanding yourself as it relates to your business, contact her. I’ve gained so much in just one session. She will unveil the hidden gems you’re searching for. An extra bonus, she’s amazingly fun to work with”

April Julson

Life Coach & Yoga Teacher, Teresa Neuhaus

Had my coaching session with Jo Casey this morning. Wow, she is excellent, fun, and really effective. Wow, wow, and wow!

Joe Bernstein

Life and Health Coach, Drop The Armor

Ready to make this happen?

How This Works

Once you sign up you’ll be sent my powerful pre-session questions so you can start the process of diving deep and uncovering the gems and raw material we’ll use for our session, right away. We’ll ‘meet’ via Skype for 2.5 hours. This session is deep, supportive and strategic with the sole aim of getting you some much-needed clarity around that all-important message, and a plan to attract more of your perfect clients.

I’ll help you craft the language for your marketing so that it conveys your message and your values – in all its depth and impact. We’ll even write some of the copy for your key website pages – homepage, services and About page.

You’ll receive a recording of our call (so you can go back to it, again and again, to make sure you get ALL the wisdom out of it), and have the chance to email me to review any changes you make to your copy and website for additional feedback and suggestions within 7 days of us working together.

Investment = £750


Ready to make this happen?

I feel fabulous – you “got” me and supported me from minute one. You were so easy to talk with. I loved your ideas and how you supported me. My mind is at ease and ready to really go full force into my coaching – I have a plan and am ready to rock the next year.

Lisa Panos

Life & Relationship Coach, Lisa Panos


Jo Casey is the real deal. She knows things.


Kelly Diels

Feminist Marketing Coach, Kelly Diels

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