The Supernova Collective Experience.

Everything you need to fill your client roster and find your business groove...
Even after the sh*t show of the past year

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The All In One Business Program For Artisanal Business Owners*


*Artisinal Business Owner

= A person who runs a business based on their love of the work and the impact it can have rather than simply the money they can make. (& who would also like to make a great income thankyouverymuch.)

Does this sound familiar?

The work (your coaching, making, consulting, healing) is the love of your life. The marketing…urgh. if you could find a way of having clients come to you instead of you having to promote yourself, you would happily do it.  But as you haven’t found a way to do that, you’re alternating between hiding and hustling, while feeling frustrated and exhausted at the lack of results. 

You’re overwhelmed – There are SO MANY things the internet tells you you SHOULD be doing – you’re getting lost in a sea of possibilities. You wonder if you have to do ALL of them (because how are you meant to find the time???)  and not know what to do, in what order, for YOUR business.

You’ve taken some courses and attended a webinar or 2 (or 22!) and a lot of the advice makes sense – until you try to apply it to YOUR business! It’s all very well And how are you supposed to take the theory of business building and apply it to your own unique business and personal style (especially when there doesn’t seem to be one definitive way of doing things?)  You end up getting stuck, spinning your wheels and not making the progress you deserve.

You’ve not got a clear message that adequately represents ALL of the magical things you do AND that resonates with potential clients. 

You get tongue-tied trying to explain what you do, receiving blank looks and confused smiles. Or folks are enthusiastic – but they don’t buy. You know you do good work but you can’t seem to explain it in a way that has people light up and say ‘I need that!’

You keep trying to ‘niche’ but it feels restrictive and …dull! You don’t fit into a neat little box (and don’t really want to either.)

Most of the sales and marketing advice you’re hearing leaves you feeling like you want to scrub yourself down with carbolic soap afterwards- All that ‘push the pain’ and ‘create authority’. 

You find running a business way more emotionally challenging than you’ve been led to believe. It’s intense and most online gurus and course leaders seem to mutter some vagaries about ‘mindset’ or completely ignore it.  Feminine conditioning, structural systemic inequalities, perfectionism, imposter syndrome, self-doubt – these are all very real challenges – we can’t ignore or push through them – instead, we need to acknowledge and work through them.

You feel Isolated and a bit lost. Even before 20202, running a solo business often meant we were working in solitary conditions. And now??? Multiply it by 20 and stick a cherry on top! This leads to loneliness and getting stuck inside our own heads – which exacerbates things like self-doubt and lack of action


We have not got time for this. We have big sh*t to do in the world.

What if you knew…

Which strategies would not only work for you but felt good too (meaning you could do them consistently without wanting to throw up?) 

What your message was and could talk and write about it with ease?

Who your ideal, ‘oh my God, if I could have 10 more just like them life would be a dream!’ clients were (and where you could find them?) 

How to package your services so that your ideal clients would buy?

You had a gaggle of supportive, whip smart peers in your corner so you were never on your own in this? 

There was hands on support every step of the way – from messaging, to copywriting, package design to marketing strategy?



The Supernova Collective Experience

The all in one business program for artisanal business owners ready to thrive

What makes The Supernova Collective Experience Different?


This is not just a course

This is not just a mastermind

This is not just private coaching

This is all 3.


You Get…

  • Community, sisterhood and the company of fellow travellers.
  • Hands-on messaging and copywriting.
  • Tailored business model design.
  • A marketing and sales strategy that plays to your strengths (and doesn’t make you want to vomit.) 
  • Support, confidence and a place to go to work through the ‘stuff’ that comes up.

The whole focus on the program is to give you the strategy and support to keep in taking action – without getting overwhelmed.  

Never Prescriptive.

Always Supportive. 

Sometimes business courses are prescriptive and the leaders lack patience if you don’t implement the formula. They don’t hold space for you to process the internal conflicts that come up as a result of social conditioning and personal histories

What happens then is that we get stuck in our heads and our conditioning, and we don’t implement, and we spend all that money for nothing. (And get blamed for our ‘failure’.)

Or they groups are so big you get little actual support from the mastermind leader. You’re expected to That’s the dilemma this mastermind answers

It's possible to have an abundant, sustainable business.

I know - because I've helped dozens of people like you do just that.

Jo in blue jacket against wall of plants

I’m Jo Casey

I’m the coach you come to when you’ve grown tired of the bro marketers with their obsessions over how big their funnels are and how early they get up every morning.

I help artisanal business owners (including coaches, makers, and healers) increase their revenue without compromising their values or sacrificing their wellbeing.

I’m a certified coach, speaker, trainer and host of The Unshiny Podcast. I’m allergic to marketing BS and I specialise in helping business owners like you get more clients and build meaningful, sustainable businesses without resorting to the dark arts or sleazy marketing tactics.

I can help you get the word out about your work, own your message, your gifts and the impact you want to have – so that you get to be your version of success, in your own way. AND make great money along the way.

I integrate business strategy, marketing, and aligned sales with self-development, growth, and personal actualisation.

I fully believe that we need a new way of doing business – one that allows us to create companies that are financially, emotionally and energetically sustainable. So that your business can be a gorgeous extension of yourself.

I also believe that when we find our perfect way of expressing ourselves in the world, we thrive – as does our business.


The Supernova Collective is…


We focus on what works. Big dreams and ideas are balanced with practical strategies to make them happen.

Building a sustainable business takes more than having a high vibe and a positive outlook.

Safe and Supportive

I don’t believe you need to leap and hope the universe will catch you. Here you’ll take things step by step, at your own pace. We spend time and care upfront to ensure the group bond and mutual support and respect is baked in right from the start.

Future Proof

The skills you’ll learn in this program will last with you for the life of your business (and will still apply to any future businesses you may start!) Things like copywriting, ethical sales, and authentic marketing are ones you’ll turn to again and again.
Jo is so damn good and helping me get all the ideas out of my head and put them into something tangible I can actually DO/SELL/USE. So I go from ALL the ideas to, okay – this is easy I can definitely do this. Thank you!  
Kimberly Weiss

Body Positive BS Free Coach, kimberlyweiss.com

What’s Included…

6 x 1:1 one hour coaching sessions with me so that you can take what we learn in the workshop sessions and apply this to your unique business, get specific feedback and that all important outside eye. You’ll also have my expert copywriting help to create your message, offers, and outreach strategy so that your online presence speaks your message in the most powerful way possible. You can use these sessions for any aspect of your business or personal development.

9 x monthly 2 hour online workshops. As a group, we’ll dig into 9 specific marketing/business development skills (one per month)

9 x 1-hour monthly group calls – these are container calls for support and group discussion around the issues and challenges implementing new things in our businesses generate.

A private online space (NOT a Facebook group!)  for ongoing support and mutual encouragement. We’ll consciously cultivate a community of fellow travellers so you’re never on your own, never stuck in the lonely spot without someone to call on. You’ll have the knowledge that these people have your back.

Pop up office hours sessions (starting month 3) so you can get feedback and encouragement to keep you in action and making consistent progress. 

Optional Extra: licensed copy of the best selling Divi premium WordPress theme. Perfect for creating a beautiful, versatile, easy to use website. (FYI – jocasey.com is built using Divi).

The groups are small (between 10-15 people.) The focus is on creating an intimate group experience – large enough to have a range of voices yet small enough for each person to be seen, heard and supported.

You’ll take action, make more progress than you thought possible, and create a business that feels expansive, fulfilling and purposeful.

By the end of the program you’ll have:

A Clear, Authentic Message That Resonates With Your Clients

You’ll know how to write and talk about what you do with clarity and confidence so that you’ll never have that tongue-tied feeling again when someone asks ‘what do you do?’

Fresh Copy For Your Website

Fresh copy on your website that speaks to your ideal clients, making them keen as mustard to hire you. You’ll learn how to craft compelling copy on your own (potentially saving you a ton of money in the future because you won’t have to hire copywriters)

A Simple, Powerful Marketing Plan

This isn’t one size fits all – together we’ll devise a plan that suits your personality and style.

Think: streamlined and effective – no more trying to do #AllTheThings. Feel the relief?

Constant Support

You’ll never feel on your own. You’ll not only have a coach to support you but a community of fellow travellers.

Support and connection is baked in as an essential part of this program. No pressure, just gentel, consistent support from fellow travellers. 

An Aligned Business Model

(i.e. the way you make money) that feels expansive, authentic and YOU – so that you can start making consistent income without it being such a struggle. 

A Personalised Action & Growth Plan

To Guide You Through The Next Year (And Beyond)

So that you’re never left feeling like you’re throwing spaghetti at the wall and hoping some of it sticks and brings you a client. 

Your Support Squad

A gorgeous network of fellow travellers to help you along the way – they’ll cheer you on, talk you down off the occasional ledge and help you stay consistent in your efforts.

An Uptick In Self-Confidence, Belief & Enjoyment

Business growth is personal growth. So this program will also provide you with additional tools and space to work on your self-belief, build your confidence and resilience. 
SuperNova offered me expert tools for refining my message, a warm and supportive community, and a safe container for pushing my edges—along with Jo’s unflagging belief in us and her uncanny ability to pinpoint The Thing Beneath The Thing that you thought was the issue.”
Chris Kisling

Life Coach, Find Your Stillpoint

“Gratitude. Just so much gratitude for you and your work, Jo. My practice is not only growing, but we’ve finally uncovered its true nature. I get up every day happy and curious and ready to reach a bit further into the unknown…to push my edges a bit more. You are simply THE BEST. Full stop.”
Tracie Nichols

Coach, Rebel Crone, Aromatherapist, Poet, Tracie Nichols

The Workshop Contents...

Practical and ethical marketing and business skills we will work on (one each month):

1. How to stand out in a crowded market so that you don’t feel like your voice is getting lost in a noisy crowd of business owners all saying variations of the same thing.

2. How to craft your clear true marketing message (True to you and clear to your potential clients.) We dive into who your ideal clients really are, what they want from you and how you can communicate this to them authentically and with integrity.

3. How to put together packages and choose the right business model aka – the best way for you to make money, for the different stages of your business (no more wondering if you should be doing group’s, corporate, one on one, online/offline) – we work through all of the options so you can decide on what is the best approach for you.

4. How to build a community of people who are hungry for what you have to offer and how you can create consistent content to grow that audience without burning yourself out.

5. How to approach sales in an ethical, yet effective way. This is a huge knowledge and confidence gap for most emerging business owners so we’re going to spend 2 months focusing on this. In month 5 we’ll look at online sales – focusing on how you can write a loving and authentic sales page and a simple email marketing sequence you can set and forget.

6. Sales conversations and how you can hold respectful, effective intake calls that won’t make you want to throw up, don’t use any sleazy hard sell tactics,  and will allow you to feel confident about your services and offerings.In months 7-9 we’ll focus on solidifying, deepening and sustaining the new services, practices, and habit to set you up for long-term success.

Working with Jo might just be the smartest thing I’ve done for my business. 

Jo helped me take the swirl of ideas and half-formed thoughts in my head and turn it into a way to communicate, clearly and compellingly, about what the hell it is that I do – in writing, in person, on my website, the whole enchilada. When someone asks me what I do, I now know just what to say! She helped me get to the root of not only what I do, but why.

I’m signing clients, writing more and I feel like my marketing not only has integrity, but it actually reflects who I am and what I care about.

Jen Pavich

Feminist Life Coach, JenPavich.com

The Bottom Line…


2020 has thrown up a hell of a lot of challenges for us all and that’s led to a demand for services like coaching and healing like never before.

At the same time, the old school style of marketing has become less and less effective and there are some very practical challenges facing us (like lockdowns, lack of in-person connections, homeschooling etc.) 

This means that there are lots of opportunities for business owners willing to show up clearly, authentically and consistently.

That’s what this program will help you to do.

Listen to what past participants have to say about the program…

The power of Supernova is to be in community with other heart-centered entrepreneurs. To be able to be vulnerable and wise at the same time. To be able to hold space for your sisters and have that space held for you, too. How incredible to be able to let it all hang out with other wise business owners and to not have to worry about anything. So much growth and potential in all that! Many thanks to Jo for creating that space. So glad I listened to my gut and jumped into working with Jo Casey.

One of the most valuable experiences of my work with Jo has been the way the words flow out of her during our coaching conversations about my business. (Thank goodness for recordings!) Jo’s word magic helped bring out the best in my message and content. And it wasn’t just Jo putting her words on my work, it was Jo seeing me, getting me, reflecting back to me, and deeply honoring my work with her vision!

Susie Stonefield Miller

Fine artist and educator, Unfold Art

I was worried about investing the money in Supernova at first but it was completely worth it just to finally feel like I have a real business and I’m not just playing at it.
I now have a solid strategy and direction.
Alisha Morgan

Life Coach

This program has just been so good for me. I have a clear message and know who my clients are. I can talk about it in a way that people really understand. I’m fully booked and have a plan to grow – which feels amazing.
Robyn Holloway

Coach For The Unlost Woman, Robyn Holloway Coaching

Our next Program Starts Autumn 2021


When we work in community, we build strong supportive bonds that make all the difference. We get to rise together. We develop confidence, build strength and get to practice being visible in a supportive, sisterhood.


No more trying to work it all out on your own.


No more spinning your wheels and getting stuck inside your head, wondering what steps to take next and not seeing the results you want.

This Program Is Perfect For You If…


  • You’re a service based business owner (coach, healer, consultant etc.) and you’re ready (like beyond ready!) to make your business work. 
  • You’re done with trying to piece together disparate bits of business advice and are craving a more strategic approach to build your business. 
  • You are not looking for a generic, cookie-cutter approach. You’re so over blueprints and hacks.  Instead, you can’t wait to find, develop and fully own your unique brilliance in your business.
  • You’re self-directed and excited to co-create your copy, message and marketing plan.
  • You recognise that this isn’t an overnight quick fix so you’re prepared to dig in and do the work.  
  • Even though you could well be an introvert, you recognise the value of community and having fellow travellers on this path. 
Jo in blue jacket obstinate headstrong girl

You’ve read this far, so let me ask you this…


Are you ready to make this happen? Like really truly ready?

If you could use what you’ve learned in this program and attract 1new client would it be worth it? (FYI many supernova alumni attract many more clients – both during the course of the 9 months and long afterwards.)

If you could free yourself from the lonely place of trying to figure it all out for yourself, would it be worth it? 

If you could have a message and marketing copy that not only resonated with your perfect fit clients but felt like a gorgeous, authentic extension of you and your values, would it be worth it? 

If you could have a cheering squad and support network of likeminded business owners who were always on your side – who’ll you’ll keep in touch with long after the program has ended (many of the supernova alumni still meet regularly, sometimes years after the program finishes) would it be worth it? 

I can’t guarantee these things will happen for you if you decided to join The Supernova Collective. But I do know that these are some of the typical results participants get. 

It’s the program I wish I’d had when I was starting out in my business journey because it would have saved me years of angst and loneliness while I tried to figure things out for myself. 
I’d love to save you from that too. 

Supernova was just brilliant. It taught me so much about having an actual business. There’s something really supportive and special about the groups Jo creates and the way she facilitates. It’s supportive and safe so everyone feels able to trust one another and grow. 

Karen Marie Johnston

I’m a ‘Live the Life you DESERVE, once you’re SOBER’ coach, Karen Marie Johnston


When do the group calls take place?

Our first call is on Monday 2nd November and from then onwards the group calls take place on alternate Tuesdays at 8 pm UK Time (that’s 12 noon Eastern and 9 am Pacific). So our first workshop call takes place on the 10th of November.
The program runs from November 2020 to July 2021. All calls take place on Zoom and are recorded if you can’t make them live.

I can't make all the calls live - will they be recorded?
Yes, all calls – including office hours sessions are recorded. That way, even if you can’t make a call ‘live’, you can post things in the Facebook group, I’ll answer them on the call, and you can listen back later.
Is this program suitable if a more established business?
Yes. The beauty of this program is it will meet you where you are at – creating or solidifying your business foundation and creating or refining your message, copy, and brand. Because this is a hybrid program – with a combination of group and individual work, you get the best of both worlds – personalized, tailored support with group and community learning. You’re never on your own and everyone gets to develop at their own pace.
Is this program suitable if I'm just starting out?
Yes. The program is designed to give you a rock solid foundation from which to build your coaching business AND you get to do it from a place of support and integrity – which in itself can shave literally years off your learning curve. Each of the monthly workshops, along with the assignments and one on one calls are designed to build the infrastructure of your business and provide a framework that will support your business as it grows.
I've done my fair share of training programs promising to grow my business - what makes this one different?
This program is purposefully different from many other group coaching and training programs out there. Firstly, the community support is baked into the structure – we proactively and consciously spend time right up front on conversations and activities to create cohesion and trust as a group. This is invaluable – you’re never struggling on your own because you have fellow travelers to walk alongside you, encourage, challenge and hold you up when it feels tough while throwing you the biggest virtual party when you have your successes. They become your sounding board, your support network, and your cheering squad. And you get to be that for them too. Secondly, we acknowledge that there isn’t a one size fits all blueprint that every business owner can follow and voila! instant success. Instead, we cover the key foundational pieces that every service based business needs to consider in the group workshops. Then you get to dive in and use those pieces as your building blocks to create your own unique model in our one on one sessions. It’s on these calls that we’ll also craft your unique, uncopyable, message, (re) write copy for your website and marketing materials, and craft a personalized marketing outreach plan that plays to your strengths and maintains your energy while focussing on the most effective ways to attract your perfect clients. Finally, we acknowledge that business growth is personal growth – so that rather than deny and try and ‘push through’ fear and resistance, we unpack, work with and overcome it. You get to practice growing your comfort zone in the safe and supportive space of the collective.
Do I have to take the one on one sessions monthly?
You can schedule your one on one sessions at a pace to suit you (my calendar allowing of course.) For example, some participants prefer to do a few sessions close together, especially if they’re working on getting their message or website copy done, or on a key project like launching a new coaching program.
How is the program delivered?
Our calls and workshops delivered via Zoom. Day to day interaction happens within the private Facebook group. We also have a Mentor Coach on hand for when I’m not available so that you have additional support and another perspective.
But what about the economy? Can I still make this work amidst Covid/US Election/Brexit?
I’m not an economist so I can only tell you what I’ve seen. When Covid first started sweeping the world and we all stayed home, I wasn’t sure if any of us would be able to have a business. Everything seemed so uncertain and scary (still is, if we’re being honest here.) But what I quickly saw was business owners falling into two camps: those who were able to adapt and pivot their businesses and their messages and those who couldn’t or didn’t. For those who were able to meet the challenges the pandemic has thrown at us, they’ve seen demand increase. Myself and many of my clients have seen an upturn in demand over the past six months. People are needed more emotional and strategic support because what they’re having to cope with (changing working arrangements, homeschooling, lockdowns, uncertainty, a reminder of how short life is etc. ) has meant many more people recognise they need more support than before. 

Will this trend continue? I honestly don’t know – but I suspect for many people it will. How the US Election, Brexit etc will impact the industry – I can’t say. but unless the entire global economy crashes (and hey, it’s 2020 so who knows  ?) there will always be a demand for support services like coaching and healing. The key is being able to be flexible and responsive in your marketing, services and messaging – which is exactly what Supernova will teach you to do. 

What sort of results can I expect?

Honestly? that’s going to be different for everyone and depends on many factors – including where you are right now in your business, how much time you have to put in, how much work you do, the resources you have etc. That being said, here are just some the results previous participants have had  Most are working their businesses on the side and spending a few hours per week on the program.

  • 19 Intake calls after putting  out just one offer
  • 14 coaching clients
  • A sold out virtual retreat (after having to cancel several sold out in person retreats thanks to COVID)
  • New websites, message, sales pages, and copy
  • Clarity on their big, bold vision and message
  • Newly designed packages and services that speak directly to their clients’ needs.
  • Launching (and filling) their first group program
  • A new column in THE industry publication for her niche
  • Invited to be a co-contributor to a book with someone who has a network of their ideal client. (Plus a featured spot in industry website AND potentially being a featured expert in a documentary for the project.)
  • Profitable new partnerships with several local businesses that are funneling ideal fit clients to her.
  • 1st monthly retainer clients (after previously working session by session)
  • Most profitable coaching month so far since starting their business
What if I need more than the 9 one on one sessions?

You can pay for additional coaching sessions on a pay as you go basis for £250 per session.

Why do the office hours sessions start part way through the program? Why not straight away?
We spend the first 2 months of the program focusing on your message, niche and WHY. This takes time to bake – so what we’ve found is that in the first couple of months there isn’t as much material to review in the office hours sessions. Once things get going, however, you’ll find that you’ll be producing copy, designing packages and doing regular client reach out sessions – THAT’s when the ability to bring things to the group, and to me, is really beneficial.

Before this point, you’ll still have the regular one on one sessions with me and the monthly group coaching and workshop sessions AND there’s the Facebook group available 24/7. You won’t be left stranded on your own but at the same time, it’s easy to get overwhelmed with too much information and pressure so the timings are staggered to prevent this happenning.

Is this going to be a 'go away and think good thoughts' type of program or will you actually be hands on, helping me shape my business and my message?
While I firmly believe that you are the best guide for your business, I will be right there with you offering strategic guidance based on my knowledge and experience of the industry. That’s why I call myself a mentor and a coach- sometimes I’ll be coaching you. At other times it will be more strategic and advisory.

When it comes to your copy and messaging I’ll be very hands-on – helping you to craft those all important key messages and find the right language and structure for things like sales pages and emails that hit just the right spot with your clients.

You’ll also be able to get regular feedback on your progress through the ‘office hours’ sessions so that you are never on your own, spinning your wheels and can stay in consistent, effective action.

Is the program women only? Are men, femmes and non binary folk welcome?
The short answer is, yes – if you’re the right fit and are open to being part of a group ready to listen, support and engage with one another then you’re more than welcome. If you’re unsure if it’s a fit for you, book a time to chat with me.

Our next Program Starts Autumn 2021