Jo & Holly – should you guarantee results for your clients? It’s a question that came up over lunch on the very first time Holly and I actually met in person (yes folks, after speaking on the phone for almost 3 years now, Holly and I actually met up in London recently and had the best time – and the best Argentinian ice cream!)

Over our red wine and white chocolate ice cream (I know – and yes, it was just as good as it sounds) we talked about recent encounters with coaches who were guaranteeing their clients results (sometimes even backed up with a money back guarantee).

Needless to say, we had a LOT to add to the subject.

I think one of the key differentiators with coaching (as opposed to a product based or consulting business) is that we don’t actually do the work – our clients do. To an outsider that can seem like the cushiest gig in the world but it is in fact a nuanced and very skilled relationship. it’s why I always recommend people looking for a coach do their due diligence and check for fit, background and take any promises that sound too good to be true as just that – likely to be too good to be true.

So listen in as Holly and I discuss the feasibility of could or should you guarantee results for your clients

Should You Guarantee Results For Your Clients?

What we discuss in this episode on should you guarantee results for your clients:

  • What are the issues involved? Benefits, drawbacks and things to consider
  • Why some coaches might be tempted to offer guarantees
  • Why is might be more appropriate for some businesses than others
  • Why coaching is different from products, courses and group programs
  • Why I believe it’s way more powerful to stress that there’s NO guarantees
  • Why offering a guarantee can create an unhealthy parent/child dynamic and absolves the client of an important responsibility


People & Things We Discussed:

Holly’s work on mindset

Our previous episode on The difference between Coaching, Mentoring and Masterminding

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