You + Me = Partners In Crime.

Results = a sustainable business

& the confidence to shine

If you feel like there’s something wrong with the online business world, you’re not alone. 


Promises of internet riches (so long as you buy the program, follow the blueprint, or ‘invest in yourself’ – e.g. pay a coach a ton of cash)

Supposedly easy answers to complex challenges.

An emphasis on hustle, 16 hour days, and rampant individualism.

And when it turns out to be way more complex and nuanced than the gurus would have us believe we’re left feeling disillusioned, exhausted and more than a little taken advantage of.


What we need is a change of paradigm. One that places you and your innate skills and power at the heart of the equation. You don’t need a guru and there is no one blueprint that lays it all out and guarantees results.

You can create a business that reflects your values and vision and is something that has depth, power and can shake the whole world.

YOU get to set the rules, the pace and create something that sustains you financially, emotionally and energetically.

And the good news? You don’t have to do it alone.


Here’s what I know beyond a shadow of a doubt: 

You deserve:

A business that gives you a solid income and steady stream of clients that are ready and able to commit to working with you.

That gives you chance to do you work, share your genius, and contribute to the important conversations of our world (courage, justice, self-actualization)

That fits into your life (not that steals all of your waking hours, energy, and optimism).

AND…it should be a helluva lot of fun to boot (because otherwise what’s the point???)

For that to happen, you need:

clear message so that clients know exactly how you’re going to help them and why they should hire you.

plan to bring in clients and income that’s repeatable and plays to your strengths.

A container that allows you to work through the inevitable emotional impact that being visible and building a business entails and help to overcome the blocks that are keeping you feeling small and holding back from sharing your brilliance.

Packages that clients can understand right away what you can do for them and make an informed decision to work with you  (and that get you out of the constant hustle for clients cycle)

Help and ongoing support to own your brilliance and protect your energy as you move upwards and outwards, growing a meaningful, ethical, aligned business.

But truth be told, more often getting your coaching biz up and running can feel like a stiletto walk up a cobbled hill. In winter. With no coat. Or gloves.

(By which I mean - it's really f*cking hard work!)

It honest to goodness doesn't have to be that way

AND you don’t need another ebook, Instagram Filter, or Internet Guru to help you do it either

Here’s what I know:

Growing a SUSTAINABLE coaching business can be hard. There are a LOT of false promises out there about instant 6 figure coaching businesses and easy step by step systems.

Truth be told – there are easier ways to make a living. BUT…there are few more rewarding ways.

And with some strategy, focus and, support you can make this whole building a coaching business truly happen for you – in a way that’s ethical, nourishing and soul feeding.

Any Of This Sound Familiar?

You’re struggling to get a steady stream (or even a trickle) of paying clients you enjoy working with.
You’ve signed up for courses and downloaded e-books, wrestled websites and started blogging but can’t seem to get any traction. And if you receive one more email telling you how easy it is to enroll high paying clients you may well scream.
You’re totally overwhelmed/confused/pissed off with the amount of crap out there about building a six figure business just a few months.
You want to build a business that feels aligned, filled with integrity and reflects YOU. You don’t want to spend your time engaging in marketing tactics that leave you feeling like you need a Silkwood shower afterwards!
Deep down you wonder in the sceptics are right – maybe the market has peaked, no-one’s making money unless they’re selling stuff to other coaches, and the whole shebang is a big pyramid scheme.

It's easy to feel burned and disheartened by this industry.

I'm not going to BS you & tell you it's all unicorns, rainbows & Mai Tais on the beach.
But it is 100% do-able, achievable, rewarding AND within your grasp. 


More clients + opportunities to do your work in the world.
Crafting a business around your strengths, expertise and passions instead of trying to fit into someone else’s blueprint
Being able to comfortably talk about your services and enrolling more clients (all whilst feeling good about yourself and NOT like a used car salesman.)
The security of knowing you’ve mastered the key skills needed to establish a coaching  business – and having a repeatable plan to grow that business exponentially.
Having a business that feels personal – that reflects who YOU are, what YOU stand for and based on the difference YOU can make in the world.
The reassurance that you have a sustainable business and reliable income – no more worrying about how you’ll pay the bills or where the next client’s coming from

I'll Help You Get Out Of Overwhelm + Into ACTION

Partner In Crime is my ongoing coaching program to get you to the coaching practice you crave (and deserve)

It’s about:

  • A sustainable business (financially, energetically and emotionally) with the security of knowing you have a solid foundation and tools to generate income and attract clients.
  • Charging (and getting) rates you can live thrive on.
  • Getting comfortable being visible, stepping out and promoting yourself and your business.
  • Growing your business, spreading your message and getting to do ‘your thing’ in the world.

We will dive in and craft your message, clarify who you want to work with, co-write copy for your website, marketing materials, and social media updates. We’ll look at your pricing, packages and strategy for sustainable growth. 

We won’t ignore the fears, the ways you’re keeping yourself small, the uncertainties. We’ll deal with them head on so that you don’t freeze and get stuck in paralysis. 

We’ll design you a flexible plan you can stick to so that you can focus your actions on what will get you results so that you can tune out the distractions of the shiny objects on the internet and channel your energies where they are most effective. 

More than anything, I’ll support you every step of the way so that you can THRIVE in the business you are meant to have.




Listen to what Life Coach Brigid Dineen says about her experience of Partner In Crime

You’ll Be Able To Create Serious Momentum For Your Business

and implement the right things and the right time to build the right business for you.

Business Development IS Self Development

Building a sustainable coaching or healing business has 2 key elements:

  • Business strategy, planning, and growth
  • and
  • Mindset, beliefs and personal growth.

My coaching programs marry the head and heart, strategy and intuition, logical business planning with intuitive and deep personal growth work.

My one on one work is tailored to you. We look at where YOU are and what YOU want to achieve with your business. I’ll meet you where you’re at. We don’t follow a strict formula or blueprint – but we do build on what works.

Generally, there are 4 key strategic areas we focus on:

  • Your message (what you stand for and how you stand out),
  • Your Packages and business model (how you make your money),
  • Your community and customers (where to find them and keep them engaged),
  • Ethical sales (so you can ask for the investment and stand firm in your expertise without shrinking).

We do it within the context of supporting your confidence, self-development & mindset so you can stand tall in your business.

The Practicalities AKA how this works:



6 x 60 minute coaching sessions

So that you can stay focused and in supported momentum.
You’re never on your own as you take the actions (even the scary ones) to building your business.

A complimentary six month membership to The Meaningful Business Academy

Here you’ll find exclusive training videos, audios, worksheets and resources like guided meditations, recommended books etc. 

Business Strategy + Personal Growth

So that you can not only grow your business but do the necessary personal work to overcome collective feminine conditioning and take up the space in the world you deserve (and our culture needs).

Hands on Copywriting Support

I’m very ‘hands on’ when it comes to helping you craft words that speak right to the heart of your message and capture your ideal client’s attention. While you’ll do the bulk of the actual writing, I’ll be right alongside you, helping you structure, make edits and generally create copy that resonates with your best clients like a call to prayer. 






Listen to what Coach Janine Esbrand says about her experience of Partner In Crime

Investment = $2750  or 4 monthly payments of $690


Jo, working with you changed EVERYTHING. You took me from sitting in my beautiful home office with no clients to having a real business. Julie Abel

Life Coach, Julie Abel Coaching

“Jo is awesome! She is generous, knowledgable, and passionate with her coaching. Jo provided me with easy-to-implement next steps, and made the work FUN! She holds the space for you to process what ever you need to, and lovingly guides and challenges you along the way.”
Sara Cameron

Life Coach, Splendid Being

Investment = £3250

or 6 monthly payments of £550 (approximately*: $4165 USD or 6 monthly payments of $705 USD) €3825 EUR or 6 monthly payments of €647 EUR)

*Currently fluctuates so this is to give you a guide – please check the current currency rate for your country as all fees are charged in British Pounds)

If you're ready to take your coaching business onto a solid, sustainable footing, let's talk

Book A Free Clarity + Action Session

Click this button to book a complimentary 30 minute Clarity + Action session.
Since working with you I have a completely different perspective on money in my business; the shift from being scared of having ‘sales’ conversations, to being excited about talking to people about things I’ve developed that I’m passionate about and know will help them.  You are such an energetic and loving person, and I really felt that you cared about me and my business. I really felt like we worked through my issues together and that you were fighting in my corner with me. Meg Kissack

Self Care Warrior, The Hummingbird Life

Jo, you lit that spark inside me that fills me with so much joy and exuberance for what I offer to the world. I feel giddy like I could skip down the street! Teresa Neuhaus

Empowerment Coach, Teresa Neuhaus

Book A Free Clarity + Action Session

Click this button to book a complimentary 30 minute Clarity + Action session.