The fact is, there’s no one way to grow your business.  No guaranteed blueprint or ‘secret’ to success. Which is frustrating AND massively bloody liberating.

Because it means you get to choose your own adventure and create a gorgeous, sustainable business on YOUR terms, filled with great fit clients and consistent income by utilizing your greatest asset – you.

Let’s create…

✬ A business that gives you a solid income (maybe more than you ever thought possible) and steady stream of clients that are ready and able to commit to working with you…

✬ That gives you the chance to do your work, share your genius, and contribute to the important conversations of our world (courage, justice, self-actualization)…

✬ That fits into your life (not that steals all of your waking hours, energy, and optimism)…

✬ AND…that’s a helluva lot of fun to boot (because otherwise, what’s the point???)

For that to happen, you need:

✬ A clear message that gets to the emotional heart of what your clients are wrestling with so they can see immediately that YOU are the one to help them.

✬ Spruced up copy, a kick-ass sales page or two and a pricing structure that allows you to thrive

✬ A workable plan to bring in clients and regular income for services that play to your strengths

✬ Packages that amazing clients want, need and are willing to pay for (and that get you out of the constant hustle for clients cycle)

✬ Tools & support to bust through your self-doubt so that you can confidently show up consistently, resiliently and owning your worth.

I’m Jo Casey

I’m the coach you come to when you’ve grown tired of the bro marketers with their obsessions over how big their funnels are and how early they get up every morning.

I help artisanal business owners (including coaches, makers, and healers) increase their revenue without compromising their values or sacrificing their wellbeing.

I’m a certified coach, speaker, trainer and host of The Unshiny Podcast. I’m allergic to marketing BS and I specialise in helping business owners like you get more clients and build meaningful, sustainable businesses without resorting to the dark arts or sleazy marketing tactics.

I can help you get the word out about your work, own your message, your gifts and the impact you want to have – so that you get to be your version of success, in your own way. AND make great money along the way.

I integrate business strategy, marketing, and aligned sales with self-development, growth, and personal actualisation.

I fully believe that we need a new way of doing business – one that allows us to create companies that are financially, emotionally and energetically sustainable. So that your business can be a gorgeous extension of yourself.

I also believe that when we find our perfect way of expressing ourselves in the world, we thrive – as does our business.

You and me can be partners in crime for the next 6 months.

I’ll meet you where you are right now and we’ll map our your plan for world domination. Here are just some of the things we can work on during our time together. 

•  Clarifying your message so it’s hitting the mark every time and attracting perfect fit clients.
• Writing/re-writing your web & social media copy so that it speaks directly to your ideal clients and envelops them like a loving hug.
• Designing a sustainable and flexible marketing plan that will consistently raise your profile, grow your community & keep connecting you with audience.
• Bolstering your self belief and helping you recognise your innate brilliance so that you can go out there feeling great about your offers (and selling) and really enjoy the whole being in business thing.

We won’t ignore the fears, the ways you’re keeping yourself small, the uncertainties. We’ll deal with them head on so that you don’t freeze and get stuck in paralysis.

We’ll unravel them and spruce up your mindset, creating new patterns and helpful approaches to keep you in action in a way that feels bloody gorgeous. 

Throughout the whole time I’ll be in your corner, cheering you on, encouraging and when necessary, holding your hand. 

Any Of This Sound Familiar?

The Practicalities – AKA how this works: