You + Me = Partners In Crime

Results = more money, ease & confidence
Tell Me More

If you’re ready to make this business of yours as wildly successful as it deserves, I can help.

With the right strategy, focus, and support you can make this work for you – in a way that’s ethical, nourishing, and soul-feeding.

“Working with Jo might just be the smartest thing I’ve done for my business.”
Jen Pavich

Feminist Life Coach

If you’re frustrated by the online coaching world you’re not alone. Broken promises of easy money, the glorification of hustle and a million (approx) different ‘surefire’ strategies to help you ‘crush it’ and make 6 figures in 6 minutes are everywhere.

The fact is, there’s no one way to grow your business.  No guaranteed blueprint or ‘secret’ to success. Which is frustrating AND massively bloody liberating.

Because it means you get to choose your own adventure and create a gorgeous, sustainable business on YOUR terms, filled with great fit clients and consistent income by utilizing your greatest asset – you.

Let’s create…

✬ A business that gives you a solid income (maybe more than you ever thought possible) and steady stream of clients that are ready and able to commit to working with you…

✬ That gives you the chance to do your work, share your genius, and contribute to the important conversations of our world (courage, justice, self-actualization)…

✬ That fits into your life (not that steals all of your waking hours, energy, and optimism)…

✬ AND…that’s a helluva lot of fun to boot (because otherwise, what’s the point???)

For that to happen, you need:

✬ A clear message that gets to the emotional heart of what your clients are wrestling with so they can see immediately that YOU are the one to help them.

✬ Spruced up copy, a kick-ass sales page or two and a pricing structure that allows you to thrive

✬ A workable plan to bring in clients and regular income for services that play to your strengths

✬ Packages that amazing clients want, need and are willing to pay for (and that get you out of the constant hustle for clients cycle)

✬ Tools & support to bust through your self-doubt so that you can confidently show up consistently, resiliently and owning your worth.

Get Out Of Overwhelm, Recognise Your Brilliance + Get Into Action

Jo in blue jacket against wall of plants

I’m Jo Casey

I’m the coach you come to when you’ve grown tired of the bro marketers with their obsessions over how big their funnels are and how early they get up every morning.

I help artisanal business owners (including coaches, makers, and healers) increase their revenue without compromising their values or sacrificing their wellbeing.

I’m a certified coach, speaker, trainer and host of The Unshiny Podcast. I’m allergic to marketing BS and I specialise in helping business owners like you get more clients and build meaningful, sustainable businesses without resorting to the dark arts or sleazy marketing tactics.

I can help you get the word out about your work, own your message, your gifts and the impact you want to have – so that you get to be your version of success, in your own way. AND make great money along the way.

I integrate business strategy, marketing, and aligned sales with self-development, growth, and personal actualisation.

I fully believe that we need a new way of doing business – one that allows us to create companies that are financially, emotionally and energetically sustainable. So that your business can be a gorgeous extension of yourself.

I also believe that when we find our perfect way of expressing ourselves in the world, we thrive – as does our business.


Jo is the real deal. She is a heart-centered take-no-bullshit woman who knows how to not only hold space for the women in her circles but help them make space for their own truth to come through.

One of the most valuable experiences has been the way the words flow out of her during our coaching conversations. Jo’s word magic helped bring out the best in my message and content. And it wasn’t just Jo putting her words on my work, it was Jo seeing me, getting me, reflecting back to me, and deeply honoring my work with her vision!

Jo is ridiculously generous. She gives gives gives. Her giving is a model for all of us, especially in our competitive, audience hoarding economy. She gives of her wisdom, her compassion and her time. From her heart. I am forever grateful for this.

Susie Stonefield-Miller

Fine artist and educator , Unfold Art

You and me can be partners in crime for the next 6 months.

I’ll meet you where you are right now and we’ll map our your plan for world domination. Here are just some of the things we can work on during our time together. 

  •  Clarifying your message so it’s hitting the mark every time and attracting perfect fit clients.
  • Writing/re-writing your web & social media copy so that it speaks directly to your ideal clients and envelops them like a loving hug.
  • Designing a sustainable and flexible marketing plan that will consistently raise your profile, grow your community & keep connecting you with audience.
  • Bolstering your self belief and helping you recognise your innate brilliance so that you can go out there feeling great about your offers (and selling) and really enjoy the whole being in business thing.

We won’t ignore the fears, the ways you’re keeping yourself small, the uncertainties. We’ll deal with them head on so that you don’t freeze and get stuck in paralysis.

We’ll unravel them and spruce up your mindset, creating new patterns and helpful approaches to keep you in action in a way that feels bloody gorgeous. 

Throughout the whole time I’ll be in your corner, cheering you on, encouraging and when necessary, holding your hand. 

Investment = £5000 or 6 monthly payments of £835*

Click this button to book a complimentary  Clarity + fit session & let’s see if we’re a good fit and this is the right move for you.

*Need a longer payment plan? let’s chat.

Any Of This Sound Familiar?

You’re struggling to get a steady stream (or even a trickle) of paying clients you enjoy working with
You’ve signed up for courses and downloaded e-books, wrestled websites and started blogging but can’t seem to get any traction. And if you receive one more email telling you how easy it is to enroll high paying clients you may well scream
You’re totally overwhelmed/confused/pissed off with the amount of crap out there about building a six figure business just a few months
You want to build a business that feels aligned, filled with integrity and reflects YOU. You don’t want to spend your time engaging in marketing tactics that leave you feeling like you need a Silkwood shower afterwards!
Deep down you wonder in the sceptics are right – maybe the market has peaked, no-one’s making money unless they’re selling stuff to other coaches, and the whole shebang is a big pyramid scheme.

You’re making money but it’s feels SO EXHAUSTING! isn’t there an easier way?  (erm, yes – thank fully there is.) 

Create Serious Momentum For Your Business

and implement the right things and the right time to build the right business for you.

Jo, working with you changed EVERYTHING. You took me from sitting in my beautiful home office with no clients to having a real business.
Julie Abel

Life Coach, Julie Abel Coaching

“Gratitude. Just so much gratitude for you and your work, Jo. My practice is not only growing, but we’ve finally uncovered its true nature. I get up every day happy and curious and ready to reach a bit further into the unknown…to push my edges a bit more. You are simply THE BEST. Full stop.”
Tracie Nichols

Coach, Rebel Crone, Aromatherapist, Poet, Tracie Nichols

The Practicalities – AKA how this works:


9 x 60 minute coaching sessions

Never prescriptive, always supportive. I’ll meet you where you are are and together we’ll plot your course with regular sessions so that you can stay focused,motivated, and supported.

Hands on Copywriting Support

While you’ll do the bulk of the actual writing, I’ll be right alongside helping you structure, make edits, and generally create copy that resonates with your best clients  

Business Strategy + Personal Growth

So that you not only grow your business but do the personal work to overcome Feminine Conditioning, unravel any mindset stuff around visibility, self doubt, & owning your gifts.

2.5 hour deep dive session

Perfect for designing your next program or doing mindset work to help you overcome a gnarly mindset issue, help you own your magnificence and build a more joyful relationship with your business.

Investment = £5000 or 6 monthly payments of £835*

Click this button to book a complimentary  Clarity + fit session & let’s see if we’re a good fit and this is the right move for you.

*Need a longer payment plan? Let’s chat

I’ve just done my accounts and this month alone I earned 15x what I earned the month we started working together.
Eli Trier

Community Builder, Eli Trier Communities

If you're ready (like so damn ready) to take your business to it's full and glorious capacity, let's talk

Book A Chat

Click this button to book a complimentary  Clarity + fit session & let’s see if we’re a good fit and this is the right move for you.