Attracting Clients Doesn't Have To Be A Struggle

Introducing Messaging Summer School – 4 weeks to wicked clarity about your business so you can be WAY more confident, impactful, and EFFECTIVE with your marketing.

Feeling Like Marketing Is One Big Pointless Time Suck?

Overwhelmed by conflicting advice?

Tired of seeing confused faces when you try to explain what you do?

I hear you, Sister!

If you’re a coach, healer or practitioner of the holistic arts you’ll have noticed that selling your services is a LOT harder than the gurus make out. Plus there is a LOT of contradictory advice out there around how you should go about it.

You know you have to market. But right now, marketing probably feels fruitless – not to mention relentless, and for very little reward.

It’s not that marketing doesn’t work (the right marketing honest to goodness does). And it’s certainly not that you aren’t good at what you do (you KNOW your stuff, right?) AND it’s not that the coaching/healing/holistic industries are oversaturated or that no one is really making coin from doing it unless they’re total sleazoids. Many brilliant practitioners are making great livings doing their thing in an ethical and aligned way (and you can be one of them – promise).

It’s that standing out in the industry is tricky. And if you don’t have a clear and true message, it’s REALLY difficult to find people who’ll hire you.

Here’s the truth. Most people don’t really ‘get’ what we do – or they like the idea of it…but just don’t seem to want to pay for it.

Maybe you’re marketing your socks off – throwing up Facebook posts and Instagramming every day. But it’s not getting you the results you want, need, or deserve. And trying to explain the value of your work can more often lead to a jumble of random words cascading from your mouth, leaving confused faces in your wake.

 

But it’s OK – Summer Messaging School is here – and in just 4 weeks, you’ll have the impact and confidence that comes from having a message that is Clear and True: Clear to your clients. Bone deep true to you. 

And once you have that? EVERYTHING changes.

Hi, I’m Jo Casey, Meaningful Business Coach, and mentor and I help coaches, healers, and holistic folks build businesses that are sustainable – emotionally, energetically and financially.

I’ve been a coach for almost 18 years, am an NLP Master Practitioner, a qualified hypnotherapist and have a Masters Degree in Coaching and Organisational Development. All of which is to say – I’ve been around the block more than once and I’ve put in the work to really understand what makes this business work. 

I know that building a successful coaching or holistic business is EXTREMELY difficult without a clear message – AND that this is the piece that folks find the most difficult. Which is why I’ve put this program together. Click on the Video and I’ll explain more.

This is for you if…

  • You get tongue-tied when you try to explain what you do
  • You struggle feeling confident with your marketing
  • You HATE trying to describe what you do because you just can’t find the right words.
  • Your website isn’t done because you don’t know what the hell to put on there.
  • You worry that you’re blending in with the millions of other people in your field out there and you need help communicating what makes you unique.
  • Social media (actually, marketing in general) feels like you’re throwing spaghetti at the wall and praying some of it sticks (a cohesive strategy would be soooooo nice)

Having A Clear & True Message for your business Unlocks ALL THE GOOD THINGS (think more clients, more ease and way less stress)

Here’s How It Works…

A proven system to identify your ideal client ...

…and give you the language to explain how you help them.

This is NOT about niching you into a narrow box or creating fictional avatars.Instead, you’ll be guided to identify the clients you that light you up and who NEED your services.

It’s about helping you tune into your ideal client’s frequency – so you can create marketing messages that speak right to their heart and soul.

I’ll even help you create an ‘elevator speech’ that sounds human!  

4 weeks of expert mentoring...

…to help you craft your message& infuse it into all of your marketing.

The process is HANDS ON – so you don’t have to figure this out on your own (because what’s the point of joining a program like this otherwise?)

Via our group coaching calls, I’ll be available to help you craft your marketing messages even down to your marketing copy.

I’ll review, make suggestions and even help you find those elusive phrases that will make your ideal clients sit up and listen.  

Guidance, live coaching & community

…to inspire, motivate and support you.

Listen, this stuff is HARD. You’re a pioneer creating a business within an embryonic industry. 

We’re creating the rules as we go along and as such you NEED fellow travelers who get it. Otherwise, you get stuck in your head and stuck in procrastination – second guessing yourself and losing confidence.

Entrepreneur isolation is a business killer so let us help, support, cheer and celebrate you on this journey.  

Jo, working with you changed EVERYTHING. You took me from sitting in my beautiful home office with no clients to having a real business. I’ve just increased my coaching fees for the third time!! Julie Abel

Life Coach, Julie Abel Coaching

Jo helped me take the swirl of ideas and half-formed thoughts in my head and turn it into a way to communicate, clearly and compellingly, about what the hell it is that I do – in writing, in person, on my website, the whole enchilada. When someone asks me what I do, I now know just what to say! She helped me get to the root of not only what I do, but why.

Jen Pavich

Feminist Life Coach, Jen Pavich

Ready To Own Your Message? We Start August 6th

One Payment

$500

Two Payments

2 x $275

We start in

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Messaging Summer School Can Help You To:

  • Identify who your ideal client really is and craft language that will resonate directly with them
  • Confidently talk about what you do – no more out of body experiences in networking meetings when someone asks you what you do!
  • Develop packages that will appeal to your clients – and will make them go ‘I NEED that’
  • Laser focus your marketing so that you can be assured it’s resonating with the right people
  • Allow your message to shine
  • By the end of the 4 weeks, you’ll be clearer about your message than you ever thought possible.

You’ll walk away with certainty like you’ve never had before. 

You can explain exactly who you help and what you help them with.

You can fully express your unique magic.

You stand out in a very crowded marketplace.

You become un-copyable. You can market from a place of integrity and ethics (you don’t need to engage in shady tactics that leave you feeling like you need a shower afterward.)

You get to show up as you.

You have the satisfaction of knowing you’re forging your own path, serving clients who are hungry for what you have.

Working with Jo is like getting a supercharged clarity fix and she does it with a lot of laughter and fun, as well as with an acute razor sharp depth at the same time. This is a great combo, as it makes you feel relaxed; but you also get super focused too. Super grateful to you Jo  – you are a wonder-biz being Dr Melissa Wright

Life Coach, Leaders Of The Heart

I’m finally proud of what I’m doing – I’ve found a message and direction for my business that I’m really passionate about and I feel like I’ve completely changed how I think about things. My confidence is so much better. I have 19 people booked in for free sessions with me in the next 2 weeks – I just did my first one and she wants to sign on with me!!!!! Sharon Zink

Feminist Book Coach

If you’ve been telling yourself the clients will come if you just 

HUSTLE HARDER. BE MORE VISIBLE. DO MORE, MORE, MORE…

It’s just not true. 

No amount of extra social media posting will make up for an unclear message. But you CAN build a successful and sustainable coaching or healing business without the hustle once you have your Clear and True Message in place. 

Cross my heart. 

Ready To Own Your Message? We Start August 6th

One Payment

$500

Two Payments

2 x $275

We start in

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Hour(s)

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Minute(s)

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Got Questions?

How does it work? When are the coaching calls?
Every Friday you’ll receive a workbook for that week’s content.  The workbook will have exercises to help you hone in on and identify your unique perspective, your ideal client, their challenges and thought processes etc.) along with help to craft your elevator pitch, key marketing messages, even content ideas for blog posts and social media updates.
Our calls take place at 8 pm UK time (3 PM Eastern, 12 noon Pacific) on Mondays. These calls are a chance for you to get help with anything you want regarding the work – worksheet exercises, copy, – anything and everything to help you get to that message nailed and the clarity you need. There’s also a private Facebook Group where you can post updates and ask questions in between calls. This is also a great place to get some accountability and keep the momentum going.
What if I can't make a call?
All calls are recorded so if you can’t make one, you can post a question in our private Facebook Group and I’ll do my best to answer it on the call – and you can then listen to the recording.
How much time will I need to set aside to do the work each week?
Honestly – it depends on a number of things, including how close you are to your message already. For some folks, they’re able to complete the work in a couple of hours per week. For others, it’s closer to 3 or 4. Let me tell you this: Getting your message right is pivotal – once you have it, the impact on your business is epic. So even if it takes you a few hours per week to get it down, the time it will save you along the line will be well worth it.

Ready To Own Your Message? We Start August 6th

One Payment

$500

Two Payments

2 x $275