The Messy Meaningful Business

Conversations about how to attract clients & make a living-without sacrificing your soul or your sanity.

Aren’t you tired of it?

The shiny, shouty messages on how to build a business? The relentless noise, the ads, the tripwires and faux authenticity? Not to mention the white washed, guru centred, bro marketing culture that says, work 16 hour days, hustle hard and project endless success 24/7.

We’re told to work longer hours, hustle harder, follow blueprints, ‘crush it’ and ‘reach six figures’ at all costs (because that’s the only definition of success offered.)

But what if that’s leaving us exhausted, burnt out, disillusioned and lonely?

Many of us are so turned off by it all that, either through deliberate action or necessity, we’ve forged our own paths away from the relentless hustle and grind model.

It took equal amounts of courage, stubbornness and naivety on my part to make this happen in my own business. It’s far from perfect, and it’s certainly not shiny – but it works for me.

I proved to myself I could do it my way.

I had to really.

I adore my work and my business but the way I was going about running it for a long time was killing me. I had inadvertently modelled my business on everything our culture told me was the way to do it – pushing, long hours, worshipping at the shrine of busyness, feeling guilty to take time off, and dedicating my life to my business.

Financially things were going well – with clients I adored and programs that fed my soul. But it was balanced precariously. And there was no room for much else. My business demanded EVERYTHING I had.

I learned the hard way how unsustainable that was when late 2017, my daughter got sick. It was pretty serious and involved lots and emergency trips to doctors and a stay in the hospital. There were many sleepless nights, many days plowing through work, rescheduling calls with clients, feeling shitty because I couldn’t keep up with the things I’d committed to, let alone do anything to sustain business growth.

Once my daughter had thankfully recovered, I hit a tailspin. Not only had my business no sustainability built into it, neither did I as a human. My anxiety disorder that had been under control for many years came back with a vengeance along with my OCD (obsessive thoughts variety). I was more depressed than I’d been for many years. I was terrified pretty much all the time. My nervous system was on fire.

While mental health is a complex issue I knew that although my crash had been triggered by exhaustion and stress around my daughter’s illness, it had been in the post for a long time. The way I’d set up my business and subsequently my life wasn’t sustainable. Not emotionally, financially, energetically or ethically.

And in the truest sense of teaching the lessons you need to learn, I realised after many months of self-care and healing, that I needed to deepen my commitment to finding new ways of creating sustainability in all our work.


We deserve businesses that sustain and nourish us – AND provides for us financially (and not just in exchange for 60 hour work weeks)

We need businesses that feel great and allow us to share our gifts and message with the world.

That change conversations

That create possibilities.

AND we need tools, support, and fellow travellers because all of this involves creating new ways of doing things, new ways of caring for ourselves and those around us.

We’re pioneers you and me.

We get to create the new model. We get to say how we’re going to do this.

Which is exciting, liberating and a tiny bit terrifying.

But I know we’re up to the job.

I know there are lots of us who have found alternative, sustainable ways to grow and build our businesses in ways that allow us to nourish and tend to ourselves without feeling like we’re feeding this huge, hungry machine.

I want to amplify our voices and shine a light on the myriad of creative, nourishing, sustainable, quirky, messy beautiful ways people have found to grow their businesses their way.

These conversations are practical, inspirational and thought provoking. 

If you’ve ever asked yourself the question: Isn’t there a better way to be doing this? Here’s where you’ll find the answers. 

This is for the ones who are seeking solace from a business world built in the mould of aggressive capitalism.

This is for the ones who are ready to explore new ways of defining business and ways of working.

This is for the coaches and the healers, the writers and the artists, the dreamers, and the creatives.

This is for the ones who already know that the old, ‘traditional’ ways of work and business are not for them

…and who are ready to join the movement of those pioneering new ways of doing business, meaningfully.

An Invitation & A Permission Slip

An invitation to explore, discover and, define your own path to your sustainable, meaningful business.
Perfection be damned.

Tuning into your inner compass. We are all pioneers in this industry and together we can create a future that works for us all

Explore, discover & define Your your path

Gathering together stories and examples as beacons of hope, that there are different ways of doing this, that you don’t have to be shouty, shiny and be online 24/7 to build something worthwhile – there really are viable alternatives.

Practical Advice & Beacons Of Hope

It’s about shining light on alternative routes and new pathways towards attracting clients and making money, in ways that are truly sustainable for us as humans – ethically, energetically, financially and emotionally.

How This Is Going To Work

Step 1: Sign up here and confirm your email address.

Step 2: You’ll get immediate access to all 30 contributions – featuring an amazing, creative, meaningful business owner sharing their story or an element from their own business journey that illustrates how they navigated this path.

These stories are beacons of hope, idea sparkers, missives from the path, a navigational compass. 

They are a mixture of written, audio and video pieces, with each person sharing their unique and inspirational journey towards their own meaningful business – no matter how messy.

Step 3: We’ll meet in a private Facebook group – this is where the real magic will happen. Think of it like a secret clubhouse where we’ll meet our fellow travellers and unpack what it means to have a successful, meaningful business – even when it doesn’t look neat or shiny or perfect. You’ll have chance to ask questions, share experiences and interact with me and some of the contributors.

This is a total TWO WAY project – no gurus, just fellow travellers shaping the future.


Just look at some of the folks who are taking part ….

If you’re ready for practical advice, ideas for new ways of doing things and a permission slip for how you can build your business YOUR way – this is the place for it.

It’s free and interactive.

Come and join us – we’re building a movement and we want you to be part of it.

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