Creating copy (anything that speaks to your clients – be it blog posts, about pages or sales/opt in pages) can be a real headache for lots of new and emerging coaches (heck, even for experienced ones !) and one of the things that makes it most challenging is understanding how to write with our ‘ideal client’ in mind.

My guest today specializing in helping coaches and other online peeps identify and write for the elusive ideal client. Her name is Hattie Brazeley and she’s the secret weapon of many of your favorite online names.

Hattie and I discuss how you can start to hone in on your ideal client, what kinds of questions you can ask yourself to crystallize her in your mind and how you can start to craft messages and products that will have those ideal clients jumping up and down to work with you.

Hattie home on the web:



Click here to get Hattie’s free guide to defining your ideal client – I swear this such good stuff!


As I mention in this episode –I want your feedback – what do YOU think? Leave your thoughts in the comments section below.

Listen in here:


Free PDF Guide From Hattie

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