There’s just no getting around it – if you want to have a business doing what you love, you’re going to have to market it. Actually, if you’re going to have ANY business, you need to market it.
But having a service-based business isn’t the same as a product based one. if you’re selling products you’re marketing the products. But if you are your service then you’re marketing…you. And that brings with it a truckload of baggage.
People will think I’m pushy
People will find me obnoxious
I don’t want to be one of ‘those’ guys (think shiny suit or rain mac with fake Rolex watches hanging on the inside)
Or shouting through a megaphone. Or just stopping everyone you meet trying to ‘sell’ to them. You stop becoming a human. You can’t have friends anymore because everyone you see if a potential client.
Marketing carries a helluva lot of unhelpful baggage for many folks. yep, marketing feels bad and makes us want to run a mile from it.
But what if it wasn’t? What if you could flip the switch and do marketing in a way that feels good and congruent? What if I could show you how to LOVE marketing?
In this episode, I share my own journey with marketing but provide solid techniques and reframes to help you embrace, adore and positively get giddy over the thing that dare not speak its name…marketing.