I feel like I’ve given you a lot of nerdy, big picture stuff over the past few weeks and you know, I’m not averse to a bit of nerdy, big picture stuff. I own my nerdiness! But. I also wanted to give you some more of the juicy specifics of what your...
I want to see your messy kitchen, your wobbly bits, coffee strains and life scars. Not in a voyeuristic way but because I want to connect with you as a HUMAN. And your customers do too. I’m not interested in pretending everything is perfect. I’m weary of the ‘look...
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Helen Tremethick is on the podcast this week talking about how you can add courage to your copy. Copy writing and finding the right words to describe what you do and engage your audience something that causes a lot of heart centred folks palpitations and cold sweats....
If you’ve ever felt frustrated with the predominant marketing wisdom that you can only be successful if you squidge all of you magic into a teeny, tiny little box, then let this episode provide a welcome alternative. Tracie Nichols is genuinely one of my...
I was giving some feedback to one of my clients on some content she’d creating for her business. “I want more of…you.” I said. “I want full wattage you.” ARGH! Can you feel that? The tension that brings up? How would it feel...
