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A Free 21-day community project about how womxn are smashing the patriarchy through the way we work

Join me in July where I’m sharing the myriad of brilliant, glorious ways womxn are using their businesses to disrupt the status quo and smash the patriarchy.

It’s a place to have conversations around how womxn are using our businesses to help us THRIVE. To open up possibilities for others. To use our work as a way of expressing our visions for the world. To create new spaces in the culture. To reclaim time, life-force and cultural and economic power. To give the finger to the man, patriarchy, ableism, homophobia, white supremacy – the works.

Plus!

Once this project hits 1000 signups, everyone will be entered into a draw to win a 90-minute Your Feminist Business Board session with Jo Casey and Lena West! (a value of )

Get 90 minutes of concentrated creativity, wisdom and mentorship on your business. Zero pitch. Maximum power.

PLUS 19 days to use 19 minutes of follow up Voxer support.

Why 19? 

In 2020, the US Gender Pay Gap is 19%. That means women earn on average 81 cents for every dollar earned by men.

(this is yet another example of why business is a feminist issue)

business is a feminist issue prize

The world of work is not designed for women.

So let’s make sure our businesses are

“Women have always worked. They have worked unpaid, underpaid, underappreciated, and invisibly, but they have always worked. But the modern workplace does not work for women. From its location to its hours, to its regulatory standards, it has been designed around the lives of men and it is no longer fit for purpose.”

Caroline Criado Perez

Being a womxn living in this modern world is at once wonderful, joyous, exciting, excruciating, exhausting and enraging.

Running a business as a womxn is all of that and then some. But…

Business is a feminist issue.

The ‘modern’ world of work wasn’t built for us. It was built for dudes with wives and mothers who wash their socks and cook their dinner. When womxn were finally allowed to participate, it was on the understanding that they would be on a lower status than the men (just watch Mad Men, or Made In Dagenham). 

And while the status quo may have changed for womxn over the decades, we’re still being asked to work within a structure that was never designed for us to thrive.

Even after the Women’s Movement gave us legislative wins like the equal pay act, womxn still suffer gender discrimination, a decline in opportunities once they had children and a glass ceiling that stays stubbornly in place decades later.

If you’re a woman of colour, queer or disabled, the barriers are even greater.

So it’s hardly surprising that many of us decide – ‘screw this for a game of soldiers, I’m going to try something else’.

The rise of the internet and better technology have given us the opportunity to shape the way we earn money.

But all of this is new. Which is exciting – liberating even – and also confusing and overwhelming. 

Especially as the bro marketers still dominate the online world, we need to ensure we are using this once-in-a-generation opportunity to reshape the way we work and earn money. This means coming up with a new, inclusive and kind way of doing business. 

The future is wide open – it’s up to us to decide what we’re going to do with it.  

This project is will share stories of the why and the how of building your business so that you can use it as a tool for good.

    It’s always time to talk about feminism. 

    Let’s talk about building businesses that help us THRIVE, opening possibilities to others and using our work as a way of expressing our visions for the world. 

    It’s time to create new spaces in our culture. To reclaim time, life-force and cultural and economic power. To give the finger to the man, patriarchy, ableism, homophobia, white supremacy – the works. 

    Business is a feminist issue because womxn need a system that supports all of us. Whether we want to fulfill a “traditional” role or smash the system, womxn deserve a business world that 

    • allows you to raise children without feeling like you’ll always be viewed as compromised by colleagues, passed over for promotion or have to make the choice between being a fulfilled parent or an ambitious employee. 
    • provides safety outside of toxic and shaming cultures that demand you change your appearance, tone down your opinions, work past your body’s capabilities or outside of your preferred rhythms.
    • dismantles toxic structures and provides a model for others to do the same. 
    • And provides flexibility to set your own hours, your own way of working, create what you want to create, not have anyone bossing you around and not having to tolerate someone grabbing your ass or demanding you dress ‘like a lady’. 
    feminist forever

    Join The Conversation Alongside The Contributors

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    Business is a feminist issue lineup2
    Business is a feminist issue lineup3
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    How Will This Work?

    Every weekday for 3 weeks, you’ll be sent a link to access a new discussion with one of our contributors who’ll be sharing their approach and experience of running a business as a womxn.

    5 x per week there will be a Facebook Live discussion inside our private Facebook Group, along with discussion posts and opportunities to interact with the contributors and fellow participants.

    Business is a Feminist Issue is a chance to learn, interact, shape the discussion and share ideas. It’s collaborative, supportive and empowering – for us all.

    Plus!

    Once this project hits 1000 signups, everyone will be entered into a draw to win a 90-minute Your Feminist Business Board session with Jo Casey and Lena West! (a value of )

    Get 90 minutes of concentrated creativity, wisdom and mentorship on your business. Zero pitch. Maximum power.

    PLUS 19 days to use 19 minutes of follow up Voxer support.

    Why 19? 

    In 2020, the US Gender Pay Gap is 19%. That means women earn on average 81 cents for every dollar earned by men.

    (this is yet another example of why business is a feminist issue)

    business is a feminist issue prize
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