Why You don’t need to niche

Does the idea of having a niche drive you insane? Does it feel like you’re trying to fit yourself into a tight little box? (oooh, suddenly I have an image of Madonna in the Human Nature video. Would it make you breathe a huge sigh of relief if I said you...

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How to grow a business when the world is burning

It's been a really fucking awful week. In an age of fear, bigotry, and fascism on the rise, seeing children in cages was a new low for an already horrible regime. With Brexit still on course to wreck it's cultural and economic destruction in my own country, the...

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Embracing The New Era Of Email Marketing

Email marketing is changing - and this is a good thing.  For a LONG time, there's been a certain set of norms and practices in the online marketing world when I came to building communities. Namely - you have to build a big list of subscribers so that you can sell...

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