Everything You Ever Wanted To Know About MBTI As A Business Owner

Everything You Ever Wanted To Know About MBTI As A Business Owner

Today, we talk about how the Myers-Briggs Type Indicator® (MBTI ®) can help you as a business owner.

Holly Worton (my monthly podcast buddy) and I are big of the Myers-Briggs Type Indicator, but did you know that I’ve actually trained in this, and used to facilitate evaluations as part of my pre-business professional life? In fact, I’ve trained in quite a few psychometric tests – Firo-B, EQi 2.0, A whole suite of OPQ (yep, psychometric testing is acronym city!)

(So I’m SUPER nerdy about it!) But I’m also a big advocate of it – and you can learn all about it (and get some real insight into your own MBTI ‘type’ (even if you’ve never done the official test) by listening along.

In this podcast episode, we talk about why the MBTI is so important, and how it’s useful to business owners. I also do a full rundown of Holly’s my own profile, while helping you to find your own. Yes – this is a follow along with a pen and paper episode (the nerd in me LOVES those!)

I’ll be 100% honest here – I’m a super fangirl for the MBTI and I use it a LOT (especially with my one on one clients)  so there’s a lot of nerdy enthusiasm in this episode.  Even though Holly had known her own type for years she still learned so much from this episode (her words)

If you’d like to learn more about your own MBTI Type I recommend taking this test and listen along to the episode.

What You’ll Learn

  • What exactly are psychometric tests and why they’re useful
  • Why certain things come easy to you and why you struggle with others
  • How the MBTI can help you find your zone of genius…and your ideal clients
  • How the MBTI can help you discover how best to structure your work day
  • How to get clear on what comes most naturally to you
  • Why the MBTI is so much more than what you get from an online quiz

Things We Discussed

Subscribe Here & Never Miss An Episode

Having A Generous Plan For Your Body And Your Business

Having A Generous Plan For Your Body And Your Business

Lara Heacock Believes Kindness Can Be Radical & World-Changing

A Generous Plan For Your Body And Your Business. Far too many business owners (especially women) hold themselves back because of how they feel about their bodies. But what if you could have a generous plan for both your body and your business?

As meaningful business owners, we cannot ignore the system and culture in which we operate. And there’s no escaping the fact that how we feel about ourselves – both about our abilities but also our value and rights to take up space, have a knock-on effect on our businesses.

So on today’s podcast episode, Coach Meredith Noble and I discuss how our body image, and the fact that we’re swimming in the sea of fatphobia that is our culture, affects our ability to really step out and make a change in the world.

But let me back up a bit.

It all started with an email landing in my inbox:

“I’ve been thinking about getting in touch for a while because I’ve been wondering if you’d be interested in having a conversation about women’s bodies and how we bring them into our entrepreneurial lives. I was listening to Amy Porterfield’s podcast a while back and she mentioned that she limits the amount of video she does in her business because she’s self-conscious about her body. … It made me realize just how much body insecurities are affecting our work lives, whether we’re beginner entrepreneurs or much more established. I dream of what we women could do if a major portion of our waking lives wasn’t obsessed with getting or staying thin, or shame about being too large!”

Meredith Noble


I couldn’t agree more. When I talk about feminine conditioning, I talk about the challenge many of us have in taking up metaphorical space in the world – and we can’t ignore the connection this has to the fact that, for women especially, taking up physical space. The fact that to be a fat woman in this culture is to be generally considered ‘less than’, when our value as women is often primarily based on how ‘attractive’ other people think we are.

The study “Fat Phobia of University Students: Attitudes Toward Obesity,” found that women are more likely to experience fatphobia than men. And more horrifying still, according to The National Eating Disorders Organization, From age 6 to 12, 40-60% of all girls are concerned about their weight or are fearful of becoming fat. Aged 6!

So is it any wonder that how we view ourselves through this prism of fatphobia can dramatically impact how visible we’re willing to be in our businesses – even if we’re super successful like Amy Porterfield?

Meredith and I really dig into this in our conversation and I learned a ton – from what Heath At Any Size actually means, how diet culture messes with our heads, and how we can start to climb our way out of this collective hole and build meaningful, world-changing businesses – whatever our size.

About Meredith Noble

Meredith Noble is the founder of Made on a Generous Plan, is a Certified Body Trust® Provider and coach who helps plus-size people find food and body peace. Her practice combines Health at Every Size® and intuitive eating philosophies with feminism and fat acceptance.
With her compassion and expertise, Meredith’s clients learn how to feel more comfortable in their skin, be at ease around food, and liberate themselves from toxic diet culture. Visit her at

Subscribe Here & Never Miss An Episode


Hate Marketing? I Can Show You How To Love It

Hate Marketing? I Can Show You How To Love It

Hate Marketing? I Can Show You How To Love It
Do you hate marketing? I used to too. And we’re not alone in this. The thing is, to have a business, we need to market – good news? You can also learn to not just tolerate marketing but positively love it

There’s just no getting around it – if you want to have a business doing what you love, you’re going to have to market it. Actually, if you’re going to have ANY business, you need to market it.

But having a service-based business isn’t the same as a product based one. if you’re selling products you’re marketing the products. But if you are your service then you’re marketing…you. And that brings with it a truckload of baggage. 

People will think I’m pushy

People will find me obnoxious

I don’t want to be one of ‘those’ guys (think shiny suit or rain mac with fake Rolex watches hanging on the inside)

Or shouting through a megaphone. Or just stopping everyone you meet trying to ‘sell’ to them. You stop becoming a human. You can’t have friends anymore because everyone you see if a potential client.

Marketing carries a helluva lot of unhelpful baggage for many folks. yep, marketing feels bad and makes us want to run a mile from it. 

But what if it wasn’t? What if you could flip the switch and do marketing in a way that feels good and congruent? What if I could show you how to LOVE marketing? 


In this episode, I share my own journey with marketing but provide solid techniques and reframes to help you embrace, adore and positively get giddy over the thing that dare not speak its name…marketing. 

If you’d like some more about the practical ways you can market in an ethical and meaningful way, check out 31 Meaningful Marketing Actions pt 1 and 31 Meaningful Marketing Actions pt 2.  

Subscribe Here & Never Miss An Episode