You need to let your brilliance shine out like a motherfucking supernova.

But it's not always so easy.

Pushing through internal resistance, feeling overwhelmed, and trying to figure things out on your own is not fun. Yet it’s what a lot of us do when growing our businesses. Courses, webinars, podcasts, Facebook groups. We spend precious time and money hoovering up information, trying to find our true marketing message that will help us stand out in an increasingly crowded marketplace. More often than not we end up feeling behind the curve, overwhelmed and increasingly alone in the process.

When you're building your emerging coaching business, there are 3 major challenges:

Overwhelm. There are SO MANY things you COULD be doing - it’s easy to get lost in a sea of possibilities and not know what to do, in what order, for YOUR business.

PLUS how do you take the theory of business building and apply it to your own unique business and personal style? You end up getting stuck, spinning your wheels and not making the progress you deserve. Dealing with the emotional impacts of change in your business.

Most business coaching programs take a 'just do it' approach. Feminine conditioning, perfectionism, personal growth - we can’t ignore or push through - instead, we need to acknowledge these things and tackle them head on Isolation and feeling alone. So often running a solo business means we're working in solitary conditions. This leads to loneliness and getting stuck inside our own heads.

What We Need Instead:

Business clarity. Clear strategic tools and information - so that we know the key steps to take, and in which order for our own businesses.

Support to Implement. Information and guidance so that you can apply the theory to your own situation and business

Space to explore resistance, fears, and the inevitable personal development work so that you can grow, expand and blossom rather than freeze out and fall into a spiral of self-doubt and self-recrimination.

A community of like-minded fellow travelers who have your back and share your experience. The Supernova Collective addresses all of these challenges (and solutions) head on.

Let’s get out of entrepreneur isolation and into your business groove.

Hi, I’m Jo Casey. I’m a business coach and mentor. I specialize in helping coaches, healers and consultants do the necessary self-development and unlearning work, get more clients and build sustainable, honest businesses  - all without resorting to the darks arts or sleazy marketing tactics. I do this through an integration of business strategy, marketing, and aligned sales with self-development, growth, and personal actualization. So building a business will feel as deep and transformational as coach training.  I’ll show you how to develop your own personal vision for your business and lead you through the strategic pieces you need to sustainably build your community, brand, and income. And I’ll hold space for the inevitable dissonance and internal conflicts that rise up when we start implementing.
I'm finally proud of what I'm doing - I've found a message and direction for my business that I'm really passionate about...I'm only half way through Supernova and I feel like I've completely changed how I think about things. My confidence is so much better. I have 19 people booked in for sessions with me in the next 2 weeks - I just did my first one and she wants to sign on with me!!!!! Sharon Zink

Feminist Book Coach, Sharon Zink

I love, love, love working with Jo! In the first three months of participating in the SuperNova Collective, I have sorted out my True Message – something I have struggled with on my own, I am in the process of pulling together my offers and stepped out of my comfort zone to have professional photos taken that I will use on my re-vamped website! Jo is inspiring and has an awesome energy that just feeds my soul.  I am learning how to avoid the shiny objects and get focused on what I need to be doing and not floating around directionless.  Her encouragement and support mean the world to me as I transition out of corporate 9-5 and into building this amazing business to serve others. I can’t wait to see what I’ll be up to after the next three months! Sarah Finney

Life Coach, Sarah Finney

Program Philosophy & Intentions

Let's Do Different

Sometimes business courses are prescriptive and the leaders lack patience if you don’t implement the formula. They don’t hold space for you to process the internal conflicts that come up as a result of social conditioning and personal histories What happens then is that we get stuck in our heads and our conditioning, and we don’t implement, and we spent all that money for nothing. (And get blamed for our ‘failure’.)

That’s the dilemma this mastermind answers

Business Development is Personal Development

So here we do both

Jo is so damn good and helping me get all the ideas out of my head and put them into something tangible I can actually DO/SELL/USE. So I go from ALL the ideas to, okay - this is easy I can definitely do this. Thank you!   Kimberly Weiss

Body Positive BS Free Coach, Fuel The Happy

How this is going to work:

6 x 1:1 one hour coaching sessions with me so that you can take what we learn in the workshop sessions and apply this to your unique business, get specific feedback and that all important outside eye. You'll also have my expert copywriting help to create your message, offers, and outreach strategy so that your online presence speaks your message in the most powerful way possible. You can use these sessions for any aspect of your business or personal development. 6 x monthly 2 hour online workshops. As a group, we’ll dig into 6 specific marketing/business development skills (one per month)

6 x monthly (optional) assignments. These will be useful, practical things for your business like how to get your About Page done, creating an aligned opt in, building your packages, etc.  These are designed to get you out of perfectionism paralysis and into imperfect action.

6 x 1-hour monthly group calls - these are container calls for support and group discussion around the issues and challenges implementing new things in our businesses generate.

A private Facebook group for ongoing support and mutual encouragement. We'll consciously cultivate a community of fellow travelers so you're never on your own, never stuck in the lonely spot without someone to call on. You'll have the knowledge that these people have your back.

Twice monthly office hours sessions (starting December) so you can get feedback and encouragement to keep you in action and making consistent progress.

A one-day virtual intensive with guest speakers (this will be scheduled for a Saturday).

Optional Extra licensed copy of the best selling Divi premium WordPress theme. Perfect for creating a beautiful, versatile, easy to use website. (FYI - jocasey.com is built using Divi).   The group will be a minimum of 6 and a maximum of 12 participants. The focus is on creating an intimate group experience - large enough to have a range of voices yet small enough for each person to be seen, heard and supported. We focus on skill-building with guidance, so you’re not winging it and you have more confidence that you’re being effective – hence the 2 meetings each month to keep momentum, the assignments, and the 1:1 coaching.

Together we'll write compelling copy for your website and marketing, design packages that make you (and your clients) giddy with anticipation, develop a personalized marketing strategy to raise your profile and attract the right sort of clients (the one's ready and willing to hire you). You'll learn how to have sales conversations that feel like a natural (and lovingly aligned) extension of your coaching.

You'll take action, make more progress than you thought possible, and create a business that feels expansive, fulfilling and purposeful. All our work, including the monthly workshops, office hours sessions and, assignments are specifically designed to grow the infrastructure of your business.  AND we the emotional and personal development work into account and create a place to process the personal growth – hence the community, the frequent meetings, the Facebook group, and the 1:1 coaching

You'll never have to feel like you're dimming your light or toning yourself down. This program is designed to help you 100% own your brilliance

just wanted to share my excitement. With Jo's expert guidance, I've finally gone deep enough to emerge with what I believe will be my signature program. I spent an hour today outlining its components, and I'm buzzing with resonance. This feels so different than every other idea I've had. It's just pouring out of me, and I'm so excited for it to be live. It's straight from my heart to the heart of my ideal client. Yay! Brigid Dineen-Jessamy

Life Coach & Speaker

I was worried about investing the money in Supernova at first but it was completely worth it just to finally feel like I have a real business and I'm not just playing at it.
I now have a solid strategy and direction. 

Alisha Morgan

Life Coach

6 Practical and ethical marketing and business skills we will work on (one each month):

  • How to stand out in a crowded market so that you don't feel like your voice is getting lost in a noisy crowd of coaches all saying variations of the same thing. 
  • How to craft your clear & true marketing message (True to you and clear to your potential clients.) We dive into who your ideal clients really are, what they want from you and how you can communicate this to them authentically and with integrity.  
  • How to put together packages & choose the right business model for the different stages of your business (no more wondering if you should be doing group's, corporate, one on one, online/offline) - we work through all of the options so you can decide on what is the best approach for you. 
  • How to build a community of people who are hungry for what you have to offer and how you can create consistent content to grow that audience without burning yourself out. 
  • How to approach sales in an ethical, yet effective way. This is a huge knowledge and confidence gap for most emerging coaches so we're going to spend 2 months focusing on this. In month 5 we'll look at online sales - focusing on how you can write a loving and authentic sales page and a simple email marketing sequence you can set and forget. 
  • In month 6 we'll focus on sales conversations and how you can hold respectful, effective sales conversations that won't make you want to throw up, don't use any sleazy hard sell tactics,  and will allow you to feel confident about your services and offerings. 

Sample workshop agenda:

(so you can see how they’re structured and what we’ll accomplish) 8:00 welcome 8:05 Round table: each member gives a brief update on previous two weeks

8:25 Tutorial on marketing + skill challenge 9:15 Break into small groups for skill based activity 9:35 Rejoin large group and feedback

9:50 Everyone maps out goals for next two weeks 10.00 Meeting concludes

Sample Group session agenda

8:00 - Welcome

8:05 - round table check in. Each member gives a brief update on previous 2 weeks which leads into group coaching around any common themes or questions coming up within the group.

8.50 - Asks, accountability updates and sharing of goals. 9:00 Meeting concludes

Meeting schedule:

Twice monthly sessions starting September 2017

Workshop - 2 hr 8:00PM UK/3:00PM EST Group call - 1 hr 8:PM UK/3PM EST
4 October 18 October
24 October 7 November
21 November  5 December
19 December 9 January
23 January 6 February
20 February 6 March

We start in...

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The Practicalities

6 x 1:1 one hour coaching sessions with me so that you can take what we learn in the workshop sessions and apply this to your unique business, get specific feedback and that all important outside eye. You can use these sessions for any aspect of your business or personal development. 6 x monthly 2 hour online workshops. We’ll dig into 6 specific marketing/business development skills (one per month)

6 x monthly (optional) assignmentsthese will be useful, practical things for your business like how to get your About Page done, creating an aligned opt in, building your packages, etc.  These are designed to get you out of perfectionism paralysis and into imperfect action.

6 x 1-hour monthly group calls - these are container calls for support and group discussion around the issues and challenges implementing new things in our businesses generate.

A private Facebook group for ongoing support and mutual encouragement. We'll consciously cultivate a community of fellow travelers so you're never on your own, never stuck in the lonely spot without someone to call on. You'll have the knowledge that these people have your back.

Twice monthly office hours sessions (Starting December) so you can get feedback and encouragement to keep you in action and making consistent progress.

A one-day virtual intensive with guest speakers (this will be scheduled for a Saturday).

Optional Extra licensed copy of the best selling Divi premium WordPress theme. Perfect for creating a beautiful, versatile, easy to use website. (FYI - jocasey.com is built using Divi).

Join Now

Pay In One Go

Investment: £1700 ($2150 USD apx)/ €1950 EUR apx)

Pay Monthly

6 payments of £285 ($365 USD apx)/ €325 EUR apx)

Still got quesions?

Let's Talk

If you're interested in the program but now sure if it's right for you, book a time for a no pressure chat.

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When we work in community, we build strong supportive bonds that make all the difference. We get to rise together. We develop confidence, build strength and get to practice being visible in a supportive, sisterhood.

No more trying to work it all out on your own.

No more spinning your wheels and getting stuck inside your head, wondering what steps to take next and not seeing the results you want.

Together we build our businesses and ourselves.

FAQ

I can't make all the calls live - will they be recorded?
Yes, all calls - including office hours sessions are recorded. That way, even if you can't make a call 'live', you can post things in the Facebook group, I'll answer them on the call, and you can listen back later.
Is this program suitable if I'm just starting out?
Yes. The program is designed to give you a rock solid foundation from which to build your coaching business AND you get to do it from a place of support and integrity - which in itself can shave literally years off your learning curve. Each of the monthly workshops, along with the assignments and one on one calls are designed to build the infrastructure of your business and provide a framework that will support your business as it grows.
I've done my fair share of training programs promising to grow my business - what makes this one different?
This program is purposefully different from most other group coaching and training programs out there. Firstly, the community support is baked into the structure - we proactively and consciously spend time right up front on conversations and activities to create cohesion and trust as a group. This is invaluable - you're never struggling on your own because you have fellow travelers to walk alongside you, encourage, challenge and hold you up when it feels tough while throwing you the biggest virtual party when you have your successes. They become your sounding board, your support network, and your cheering squad. And you get to be that for them too. Secondly, we acknowledge that there isn't a one size fits all blueprint that every business owner can follow and voila! instant success. Instead, we cover the key foundational pieces that every service based business needs to consider in the group workshops. Then you get to dive in and use those pieces as your building blocks to create your own unique model in our one on one sessions. It's on these calls that we'll also craft your unique, uncopyable, message, (re) write copy for your website and marketing materials, and craft a personalized marketing outreach plan that plays to your strengths and maintains your energy while focussing on the most effective ways to attract your perfect clients. Finally, we acknowledge that business growth is personal growth - so that rather than deny and try and 'push through' fear and resistance, we unpack, work with and overcome it. You get to practice growing your comfort zone in the safe and supportive space of the collective.
Do I have to take the one on one sessions monthly?
You can schedule your one on one sessions at a pace to suit you (my calendar allowing of course.) For example, some participants prefer to do a few sessions close together, especially if they're working on getting their message or website copy done, or on a key project like launching a new coaching program.
What if I need more than the 6 one on one sessions?
You can pay for additional coaching sessions on a pay as you go basis for £150 per session.
How is the program delivered?
Our calls and workshops delivered via Zoom. Day to day interaction happens within the private Facebook group. We also have a Mentor Coach on hand for when I'm not available so that you have additional support and another perspective.
What sort of results can I expect?
Honestly? that's going to be different for everyone and depends on many factors - including where you are right now in your business, how much time you have to put in, how much work you do, the resources you have etc. That being said, here are just some the results current participants have had (and we're only three months through the first program) Most are working their businesses on the side and spending a few hours per week on the program.

  • 19 Intake calls after putting just one offer out
  • New websites, message, sales pages, and copy
  • Clarity on their big, bold vision and message
  • Newly designed packages and services that speak directly to their clients' needs.
  • A new column in THE industry publication for her niche
  • Invited to be a co-contributor to a book with someone who has a network of their ideal client. (Plus a featured spot in industry website AND potentially being a featured expert in a documentary for the project.)
  • More confidence and belief in themselves and their business.
  • 1st monthly retainer client (after previously working session by session)
  • Most profitable coaching month so far since starting their business.

And we're only at the half way point. I'm sure there will be further wins, milestones and achievements going forwards.

Why do the office hours sessions start in December? Why not straight away?
We spend the first 2 months of the program focusing on your message, niche and WHY. This takes time to bake - so what we've found is that in the first couple of months there isn't as much material to review in the office hours sessions. Once things get going, however, you'll find that you'll be producing copy, designing packages and doing regular client reach out sessions - THAT's when the ability to bring things to the group, and to me, is really beneficial.

Before this point, you'll still have the regular one on one sessions with me and the monthly group coaching and workshop sessions AND there's the Facebook group available 24/7. You won't be left stranded on your own but at the same time, it's easy to get overwhelmed with too much information and pressure so the timings are staggered to prevent this happenning

Here's what some of the participants have to say about their experiences

Sarah Finney

Life Coach Sarah Finney from Sarah Finney Coaching

Liz Applegate

Liz Applegate from The Midlife Schmidlife Podcast & Elizabeth Applegate Coaching

We start in...

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Join Now

Pay In One Go

Investment: £1700 ($2150 USD apx)/ €1950 EUR apx)

Pay Monthly

6 payments of £285 ($365 USD apx)/ €325 EUR apx)

Build A Business That Feels Good & Does Good.