Clean and Modern

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Beautiful Typography

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Stunning Imagery

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Josefin is

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From the beginning, Josefin was designed to be clean, simple and modern. Attention to detail was paramount throughout the design and build process. Clean typography with generous amounts of white space ensure an enjoyable reading experience, while also allowing stunning photography to shine.

Whether you use Josefin for a marketing site or to sell products, we're confident Josefin will impress your site visitors.

Finally, a clean & modern Divi Child Theme using great typography and imagery. Class all the way.

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Josefin is

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Josefin is sure to impress

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Photography & Images provided by Unsplash.com and DeathToTheStockPhoto.com

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“I've spent hours searching for the right theme for my projects only to be disappointed with poor design and overcrowded features. With Divi and Josefin, my search is now over!”

- Joe Boss

Updates from the Road

How To Rebrand Your Coaching Business

Your business might need a rebrand, (or a revitalisation, a pivot, an update, a rejuvenation, a freshen up if you prefer), from time to time. But how to rebrand your coaching business (along with when to do it, and the different elements involved) can be elusive.

Holly Worton and I have both recently gone through this process in our businesses. And we have very different experiences of the process itself, although a similar experience of knowing when the right time to do it was upon us.

And because there's no one right way to do this stuff (which is scary and liberating at the same time - you don't get a blueprint but you do get to write your own rules to this) we thought it would be a good thing to share our individual experiences - the good, the bad, the ugly, the scary, the spiritual and the chocolate fueled.

how and when to rebrand your coaching business

I'm going to be honest right now and say I'd be lying if I wasn't envious of the fact that Holly seemed to have a waaaaay less traumatic experience during her rebrand (although I suspect much of my angst was self-inflicted).

What we discuss in this episode on how (and when) to rebrand your coaching business

    • What it looks like and feels like behind the scenes when upleveling and rebranding your coaching business
    • How we knew when it was time for a new website
    • How Holly rebranded her website in just two days (I'm green with envy!)
    • Where we moved from and where we are now in business
    • Why politics triggered my change in message
    • What it looked like when things that were simmering came to the surface
    • How to move from what you don't want to what you do want
    • How to see the things you're too close to see in your business
    • The only way to get out of the messy middle that you experience in between

    Things We Discussed

 

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Entrepreneur Isolation – It’s A Thing

Entrepreneur Isolation

No one tells you about Entrepreneur Isolation when you're starting out. Not many people mention Entrepreneur Isolation even when they're doing well in their businesses. But not talking about it is costing us dearly.

Entrepreneur Isolation - it's a thing

I sat in the bath and cried big, hot salty tears. I felt desperate and pathetic and like I was failing at everything. I’d had a row with my husband, my daughter had told me how mean I was, and to top it all I hadn’t had one sign up for a course I was running.

As the tears came so did a familiar thought:

“I’m not cut out for this. Running my own business is too hard. It’s time to quit”.

This particular experience happened around a year ago. But those same feelings of self-doubt and despair happen way more regularly than you might think.

My friend and fellow coach Sheri calls these times the ‘burn it all down’ days. We all have them from time to time.

Sometimes they’re triggered by a big disappointment (a course doesn’t fill, a client cancels, no one buys your thing), Sometimes they’re caused by the intensity of running your own business. Sometimes it just a combination of things - life + business + the human experience = bit of a meltdown.

The first time it happened to me it triggered a downward spiral that took me weeks to emerge from. The fact that I was feeling so down on myself and my business just reinforced to me that I wasn’t cut out for this life. I stopped putting my stuff out and just retreated. I didn’t reach out to potential clients, stopped blogging, and felt like the last dredges of my confidence were ebbing away.

The thing that turned it around was a conversation I couldn’t get out of. It was with another coach - someone a friend of a friend had connected me with and I really didn’t want to hop on the phone for our ‘meeting’, but I couldn’t think of a decent excuse to cancel. So I talked to her. And immediately felt lots better. It was so lovely to talk to someone who knew what it was like working online, trying to build a business, shared my pain of wrestling with MailChimp automations. I felt like a weight was lifted.

And then she said: ‘there are some days I feel like I should quit trying to do this.’

“The two most powerful words when we’re in struggle: Me Too” Brene Brown

Because there is NOTHING like having someone else let you know the ‘get it’, the feel your pain, they’ve been there too.

But who do you have in your life right now who really gets it? Who knows what it’s like to have those ‘I’m not cut out for this’ moments?

My ‘real life’ friends and family who no idea what I do to earn my crust. Sure, they know it’s something to do with coaching and the internet, but any more than that and they’re lost.

They don’t know the joy of FINALLY getting your opt-in PDF to download in the way you need it to, or the frustration of wrestling with a tech issue for so many hours you’re bum has gone numb. Or the sense of satisfaction when a client has that breakthrough, takes the step or signs up for more coaching sessions.

Nor do they know how to help when you’ve not had a new client in weeks (months), have followed every single bloody step in someone’s foolproof blueprint with barely any results …

Or when you feel like everyone is having success except you.

For those moments you NEED people in your corner who get it. Who will celebrate, commiserate and talk you down from the ledge.

People who will say, ‘me too’.

The antidotes to Entrepreneur Isolation are Community, Sisterhood, and Support.

Find your people. Seek out the ones who ‘get it’

This is just one of the key components of The Supernova Collective  - connecting you with your very own community of fellow travelers who share your experience.

When we work in community, we build strong supportive bonds that make all the difference. We get to rise together. We develop confidence, build strength and get to practice being visible in a supportive, sisterhood.

No more trying to work it all out on your own.

No more spinning your wheels and getting stuck inside your head, wondering what steps to take next and not seeing the results you want.

Together we build our businesses and ourselves

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Why I reject hustle – and provide an alternative

Why I reject hustle - and provide an alternative

I reject hustle.

I hate the idea that to be a successful entrepreneur we have to work all hours, push ourselves to the limits and forgo having a life. The man who probably epitomizes this concept most is  Gary Vaynerchuck.

The man who probably epitomizes this concept most is  Gary Vaynerchuck.

Hustling is putting every minute and all your effort into achieving the goal at hand. Every minute needs to count. There is so much hustle in my day I don’t even have a second to spare to “hang out” and catch up with the people around me. It may not be ideal for most, but it’s what I’ve signed up for, it’s what I love, and it’s what allows me to get the things done that I seek to accomplish….So the question remains — are you willing to hustle to make it happen? Are you willing to work 15+ hours a day to get it done?” Gary Vaynerchuck

I’ve got some major feelings about the whole ‘hustle for 15+ hours’ to make your business work message.

Firstly - most of us don’t have 15+ hours available to ourselves, let alone our businesses. It’s the preserve or white men with income and/or wives who can do this. And it drives me nuts because it makes entrepreneurship seem very exclusive - and naturally excludes a whole host of folks who either can’t or don’t want to spend every waking moment ‘hustling’ to make their businesses work.

Hustle = burnout

Hustle = impossible if you have - kids, caring responsibilities, a life, a relationship, a disability, are ill, limited energy, a job

Hustle = tightness, white knuckle it stress,  and exhaustion

As my friend and coach Kelly Diels says:

Most women in our society – especially women who are mothers of very young children – are wildly overworked and overwhelmed. This is not an individual problem. This is a predictable outcome of a system that requires the emotional, domestic, and care-taking labour of women in order to function.” Kelly Diels

Hustle to me sums up a lot of the macho culture of the online world. And I reject it. Totally.

Many of us start down the entrepreneurial path because we want something different to what the traditional corporate world has to offer us.

Yet the Hustle myth of entrepreneurship tells us that the only alternative is to work even longer hours with even less support.

That’s frankly, bollocks

Yes, work hard. Yes, work smart. But as 15+ hours a day hustling isn’t an option for most humans, we NEED an alternative.

When it comes to building a sustainable business we need to reject hustle and redefine the terms of this game. 

Clarity, Insight, Strategy, Balance and Trust are the real alternatives. 

So many of us try and build our businesses like we’re pushing some enormous rock up a steep hill. We’re ready to put in the work – but we don’t know what actions to take - so we spend countless hours, weeks and months frantically blogging and Facebooking, ‘marketing’, putting together offers, websites, writing e-books and opt-ins and running ourselves ragged in the process.

Hustle = busy without a plan

Smart = tapping into the joy and maximizing what comes naturally.

  • Building on your strengths.
  • Leading from your zone of genius - even if you can’t yet hire out for the other stuff yet - you can minimize it by thinking strategically about what NEEDS to be done because it will take you closer to your goal, rather than doing ALL THE THINGS because that’s what the internet tells you to do.
  • Stepping into the space of co-creation with the right clients.
  • Having a solid foundation on which to build.
  • Letting go of the idea that anyone not making six figures right out of the gate is a lazy failure and instead focusing on building a body of work.
  • Creating a plan with space to craft, evolve and play.
  • Having the confidence to enjoy to ride.

Smart is the dog's cajones 

Smart is:

When you have the foundations in place – knowing who you are, where your strengths lie, who you do your best work with, where your place of genius is.

  • Having a clear message that your ideal clients not only understand but that speaks to them on a deep, intuitive level.
  • Practicing courage and grace by sharing your wisdom and taking a stand for what’s important to you (whether that be politics, feminism, activism or even miniature dachshunds - you have opinions and people respond when you start to share them.
  • Creating packages that your potential clients want to buy because they understand what they’re getting from working with you.
  • Knowing how much to charge and confidently being able to sell your wondrous box of transformational skills
  • Getting off the content conveyer belt by creating core content you can repurpose for greater impact.
  • Feeling confident with a way of communicating, connecting and creating relationships over time that feel good, solid and right to you (and allow you to build relationships with the right people)

And when you do it in community you get you let your brilliance shine out like a motherfucking Supernova.

People can’t help but take notice of you.

You learn to lean into ease and grow your confidence and visibility.

That’s why I’ve created The Supernova Collective

I not only walk you through the six core foundational pieces you need to build a sustainable coaching business, but I help you do it in within a supportive, nurturing community.

We do it with support so that you can reject hustle.

You don’t have to treat yourself like a  resource to be exhausted.

You get to set the terms AND build a coaching business that’s successful and sustainable - economically, energetically and spiritually.
Find out more about The Supernova Collective here and reject hustle once and for all. 

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