Sometimes we all feel like giving up. Building a business isn't easy (despite what the gurus and people selling courses will tell you). Building a coaching or healing business is even harder. We aren't selling widgets. We aren't selling easy answers to simple problems. We are selling transformation, elevation and self-actualization. And in many ways, we're also selling US. Ourselves. Our experience, skills, values and personality.
That's vulnerable and scary. It DEMANDS that we do our own growth work and deal with our own 'stuff'. It presses into our fears, highlights our insecurities and gives us a really intense growth opportunity. (You know, as in 'another f*cking growth opportunity'!)
And the ride is intense. Anyone who tries to convince you it's all unicorns and rainbows on the beach with your laptop is talking some serious BS.
Here's a truth that few people share:
There are days when everyone feels like giving up.
My peers and colleagues have a running joke that we're lucky we take turns to have the urge to give up - because if it coincided with us all feeling that way at once we'd be in serious trouble.
Our work is not for the faint-hearted.
But it's too important to give up on.
So here's what I need you to know - especially on the days when you feel like giving up:
I see you
Your work in this world is powerful.
You help people to expand their possibilities, act from a place of groundedness, heal deep wounds, and transcend circumstances.
You get to witness people rising.
You facilitate deep and lasting change.
You have the power to change communities and conversations. Shift culture and point out new and better ways of living together as humans.
It’s heady, powerful stuff.
I see you
I see the work that you do and the intention that’s behind it.
I see the love that you pour into that work. I see you toiling, perfecting, figuring out and creating.
I see your heart - even with the doubts and the little voice that tells you you’re not ready, not there yet, not as good as, have nothing new to say etc. etc.
I see you and I want to remind you that:
Here we do hard things. And here we do transformative things.
If you’re not ‘there’ yet, don’t worry. You can work it out.
If you don’t have all the answers, don’t worry. You don’t need to know it all.
If you don’t feel as qualified, shiny, smiley, happy as the multitudes you see online, don’t worry - your uniqueness is your ticket to success, just as you are.
If you don’t know where to start or what to focus on, don’t worry, there’s a map you can follow.
If you don’t know if you can do this all alone, don’t worry, you don’t have to.
Your intention, your heart, and being on your way are the things that matter. You know it isn’t easy. You know it takes work. You’re prepared to do it.
When you feel like giving up remember that.
I see you and I love you for it.
Building a successful coaching business can feel isolating, lonely and at times, rather repetitive. It can mess with our heads, our emotions and our decisions can seem to change quicker than the British weather ( that's a lot!) The need for human connection, community and 'oneness' can become an unwanted distraction when busyness rears its head and takes precedence.
So, how can we find meaning in the everyday workings of our business? And, when our heads hit the pillow, how can we be certain that success is on the way?
Well, look no further for the answers than in today's episode. I will be chatting to one of the superstars of the online coaching world - 'It Girl', Jessica Nazarali. Now, before you roll your eyes after reading the words, 'superstar’', and start wondering whether the Lamborghini and hired mansion pictures will be attached in the footer. I'm happy to announce...actually, I'd like to shout from the rooftops, that this episode is jam-packed with beautiful gems of information, that will enable you to take actionable steps towards that successful coaching business
“..That’s how my coaching business was born, It was from really following the demand and seeing what my audience wanted and what they were asking me for’’
That's right, the ever-so-lovely, Jessica Nazarali talks about the secrets to building her successful coaching business, online training series, coaching certification, mastermind and foundation, all under the wonderful umbrella of the ‘It Girl Academy’. Breaking down her success, step by step, she shares all her tools and strategies, like yummy bread crumbs of information, for you to digest and help you create your own vibrant and thriving coaching business.
It can be easy to believe that people who are running successful coaching businesses have it all figured out.
However, like a breath of fresh air, Jessica candidly speaks about the real price of success and how clearing her money blocks allowed her to scale her business. Also, how slowing down and not knowing the answer to everything really is the secret sauce to being in it for the long-haul.
Jessica Nazarali is the founder of the IT Girl Academy - an online training school. Starting out with a modest blog that created a following of IT Girls, Jessica built a thriving business in five short years.One that includes online training programs, a coaching mastery certification, a mastermind and her very own foundation. Through the It Girl Foundation, Jessica’s powerful mission and purpose, is to help women in developing countries earn $3-$5 per hour online, which in the process completely changes their life and financial situation. She is the host of the popular It Girl Radio Podcast which pulls back the curtain on life stories and success secrets of industry influencers, thought leaders and the growing global tribe of listeners.
Jessica is inspirational, full of heart and definitely a woman who walks her talk.
“People can get really distracting in the beginning when they’re starting out, they’re like.. I need a fancy website..or my ‘about page’ copy...Don’t get caught up on these thing...put something up there that you’re proud of, and you can stand behind. But ultimately you need to focus on really adding value to people.’’
“ I see people all the time saying, ‘I’m happy giving free sessions and I’m happy even discounting my sessions... I’m doing exchanges and trades with people’. But when it comes to actually making the offer and standing in that place of ‘What I have is really valuable and here’s how you can hire me’, then that is a big milestone for people to get over”
“I can get caught up in the minor details. I try to remind myself as much as possible, If it’s not going to matter in twenty years, it’s not worth stressing about - and that’s pretty much everything.”
In today’s episode we discuss:
- The importance of giving back when you are doing well in your coaching business. Jessica talks about her foundation, the origins and her labor of love to set it up
- Jessica uncovers what her childhood profession was, life on a hobby farm and being a Reiki master at 11 years old.
- How the path to finding your purpose can lead you to your biggest breakthroughs and guidance from the Universe to go for your dream
- The key lessons that Jessica has learned along the way and how those lessons have shaped her business and personal life too.
- How focus, creating great content and adding value are the key components to a healthy and successful coaching business.
- How self-belief and money blocks can stop you from having the coaching business of your dreams AND the exercises that will get you out of the funk.
- How not knowing the next step can set you free in your decision making
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Conversational Marketing is a term I've coined to describe a more human way of growing your business - one that's especially needed right now (not to mention perfect if you're a coach, healer or some other relationship focused professional).
Many business owners feel increasingly frustrated and downright disheartened because marketing advice makes them feel like they're having to put on a mask and pretend to be something they’re not.
And I've got to confess - I did it myself for the first couple of years in my own business. My first website was modeled on all the sites I saw from other coaches- complete with motivational messages and images of women jumping with joy in cornfields (seriously, those corn fields must be crowded).
I promise I'm not judging anyone here. I get it - and I did it too. We follow what we see others doing. We model what we think we need to do to replicate the success we see others having. And if you've never run a successful coaching business before (and who has when they're just out of coach school?), we're going to model what we see those who are successful doing.
For many coaches, that means having glamorous headshots taken, talking about 'hustling' and living your best life and making squillions while working from the beach.
The problems with this are two-fold:
Firstly, when we adopt this approach to marketing, it feels disconnected from and at odds with the coaching work we do. How can we be committed to truthful, open-hearted conversations as part of our profession when the methods we use to sell that profession aren't?
Secondly, there's a lack of authenticity that as humans we can spot a mile away. When potential customers see us indulging in those inauthentic (if well intentioned) marketing techniques, they're turned off by them. I think this is especially true when it comes to something like coaching - after all, it's a professional relationship where the client is connecting - and hiring, us. If something feels at odds with the image we're projecting, it's a massive turn-off to those potential clients.
So what's the solution?
Conversational Marketing is rooted in the skills and approaches we already have as coaches - a human desire to listen deeply and connect fully with another in service to them. And it's, therefore, an approach that feels natural and authentic to us. And guess what? this approach is WAY more effective at making those deep and trusting connections that coaching is based on.
What is it really?
Conversational marketing is a mindset and an aligned strategic approach.
The mindset part happened accidentally for me - I reached an 'I can't do this anymore' moment in my marketing, where I felt shallow and tedious and just urgh when I was putting out listicles and using phrases like 'crushing it' which I would never in a million years use in 'real life' (I'm a 45 year old woman from the north of England - I never say 'crushing it'. Ever. )
But I had been caught up in the 'this is what I'm supposed to do, so I guess I should just get on with it' approach to marketing, which in all honesty, I approached with the same enthusiasm I approach going for a smear test- a necessary, and not very pleasant, part of being a grown-up woman.
I hit a wall that had letters writ 10 foot high saying: This isn't you.
Past that wall, could not get. So I stopped.
I stopped trying to make it happen in this way that was making me want to cry. I stopped putting my faith in something that in my very bones I knew wasn't good for me, my business or the world.
I stopped trying to do all the things and focused in on what I was good at and what I enjoyed: Having conversations.
I built all of my marketing around that really simple, elemental concept. My podcast is a conversation. My webinars and online classes are conversations. The same with my weekly love letter and my Facebook Group. My core intention with all of them is to create a personal interaction. I show up honestly, and talk, write and interact as if we're having an intimate, personable, and honest conversation.
I regularly open my calendar for no sell office hours calls - where I focus on helping, connecting and giving people a taste of how I can help them. I even launched my business this way AND teach a free course on how you can do it too.
Conversational Marketing Makes Building Your Business So Much More...Human
Ever since I fully embraced this approach, magical things have happened in my business. I've had more clients who are a better (read: wonderful) fit, more income, fun, creativity - and a hell of a lot more ease.
Sometimes we overcomplicate business building - internet shiny objects will do that to a woman.
But if we go back to our core - back to the basic tenets of our profession then it all becomes much clearer: Start with the end in mind.
Coaching is a conversation. Marketing is a conversation.
Instead of thinking about complex email funnel, multiple channels, social media strategies and analytics - focus on how you can turn everything you do into a genuine, from the heart conversation.
Weekly email blasts transform and become love letters. Podcasts become relaxed chats. Webinars are gatherings of friends (or at least potential friends). The pressure is taken off and I can own MY expertise, style, and badassery in a way that's genuine and in a way that connects.
This is what I teach my clients to do - and it works. Last week one of my Supernova Collective clients offered a limited number of free one on one chats - and got 17 takers in a matter of hours - 17 potential clients and 17 people who get to taste her particular style of brilliance. As I write this she's completed the first 2 of those calls and potentially picked up new paying client. She's not even launched her new website yet.
If you want to see how this works in action and understand how you can allow conversational marketing to transform your business, check out my Supernova Collective program and book a free chat with me. No pressure. No spin. Just connection and honest conversation about your next steps to building a business that feels good, is sustainable and thrives.