business coach, mother, feminist, coaching nerd

I help women build businesses that are sustainable, meaningful and a create a deep and positive impact on our world.

I'm Jo Casey, I have a Masters Degree in Coaching and Organizational Development and I’m an NLP Master Practitioner, MBTI qualified professional certified Emotional Intelligence EQi 2.0 consultant.

I’ve been coaching for over 15 years – clocking up over 1000 hours of coaching experience.


Here's what I know, now more than ever. 

Your work is important. If the past year in politics has taught us anything, it's that we women can't afford to mess around anymore. 

But (much of) the online coaching industry is fucked up - and it undermines your good work in the world. 

It takes time to grow and there are several key elements that need to be put into place first. What you DON'T need are:

Promises of instant internet wealth:

'follow my 5 point blueprint to make six figures in your first year as a coach - even if you've no audience'

Manipulative marketing tactics:

'create scarcity and really make them feel like they're missing out if they don't buy'

An emphasis on relentless hustling as the default way to go 

'are you willing to work 15+ hours a day to get it done like @Garyvee'?

Magical thinking without strategic reflection

'just focus your thoughts on manifesting your dream clients'

Overemphasis on individualism without recognizing the systems and culture we live in 

I've nothing against marketing.

I'm just against the sleazy, manipulative kind that relies on playing on insecurities and fears.

I mean, we're coaches, right?

We're all about empathy, empowerment, and ethics.

So why be stuck in a destructive relationship with sleazy marketing methods? 

I don't want that for myself and I don't want that for you. 

We're better than that. We have the skills to do world-changing work. 

So that's what I decided I would do:

Help people like you build truly sustainable businesses. 

Your Coaching Ethics & Your Marketing are Not Separate Entities

They can become a beautiful marriage. Head + Heart. Intuition + Strategy

Time and time again I've seen coaching program casualties where new and emerging coaches have paid eye-watering amounts of money to business coaches promising the earth. When the magic doesn't work for them, they're told they just don't want it badly enough.  They're left seriously out of pocket, demoralized and feeling like a failure - instead of the reality that coaching, like any business, is a long game. 

And this is a good thing. it means you have time to allow your business growth and self-growth combine. You can create a business that has depth, meaning and is around for the long haul. 

Here's some good news.


When you have clarity (of what you’re offering to and to who)

Combined with the confidence of knowing your strengths, skills, and gifts

AND a container that supports your personal growth and development 

THEN you can develop a plan that’s built around you - your unique skills, passions + values

Finding clients is no longer a chore. It’s a natural, enjoyable part of your business.

And that’s when the good stuff happens. 

You can get out of hustle. 

You don't need to put on a shiny, happy mask - or pretend to be someone you're not (someone the internet tells you-you should be). You can relax some, find a place of ease, create a business that reflects all of who you are - and meets your needs and those of your clients. 

The lighthearted stuff

Things that make me swoon (in no particular order):  Freshly washed bed linen, watching my husband get all 'handy' around the place (DIY I mean), yellow sandals (seriously, yellow shoes go with a surprising amount of outfits), haberdashery shops, tattoos, yarn of all varieties, melted cheese, yoga, the sound of my kids giggling, walking my dog Lucy, mindfulness meditation, Jesus Christ Superstar the musical.
Patronus: Lesley Knope 
Fantasy Dinner Party Guests: Maya Angelou, Stephen Fry, Trevor Noah, Caitlin Moran, Tina Fey, Woody Guthrie, David Tennant, Naomi Klein, Carrie Fisher, Russell T Davies, Sandi Toksvig. (OK - So it would be a BIG dinner party)

I'm A Contributer To:

I’ve written guest posts for, collaborated with, been interviewed for, or contributed to all of the following places:

My "Proper" Bio

The one I put on my resume

I’ve over 20 years experience of working as a trainer and consultant in the corporate, public and third sectors. My flashy clients and workplaces have included Pricewaterhouse Coopers (PWC), The NHS, BT, Toyota Motors, Peugeot Business School, The Welsh Assembly Government, The Girl Guides UK, Vets4Pets/Companion Care, several Local Government Authorities, and The Department Of Work And Pensions (DwP). But I’ve also worked with many no less wonderful smaller ventures, micro businesses and SME’s .

I’m a self-confessed nerd and have taught at college and university levels and am a visiting lecturer at the University of Chester.

I’ve a Masters Degree is in Coaching and Organizational Development and I’m an NLP Master Practitioner, MBTI qualified professional certified Emotional Intelligence EQi 2.0 consultant.

I’ve been coaching for over 15 years now – clocking up over 1000 hours of coaching experience. Basically, I carefully tread that line between being passionate and a tiny bit obsessive about what I do (obsession often wins).

I run accredited coach training programs and coach people from all over the world via the power of the internet.